# Guilt-Free Protein Pastas EQUII Makes Flour-Based Foods That Can Be Enjoyed Without Hesitation By Laura McQuarrie | Published 2024-08-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/equii-protein-pasta References: [prnewswire](https://www.prnewswire.com/news-releases/equii-enters-pasta-category-with-launch-of-new-protein-packed-mac--cheese-and-rigatoni-302216405.html) & [equii](https://equii.com/collections/protein-mac)  One of the best comfort foods received a high-protein upgrade with [EQUII's](https://www.trendhunter.com/trends/mac-cheese-and-rigatoni) latest launch, Mac & Cheese and Rigatoni pasta. These new products build on the protein food tech startup's success as the world's first to create [protein flour using fermentation](https://www.trendhunter.com/trends/protein-yeast-flour). Like the brand's flagship Bread products launched last year, these flavorful, protein-packed pastas offer a more health-conscious way to indulge. While EQUII Mac & Cheese boasts 19 grams of protein and six grams of fiber, EQUII Rigatoni provides 28 grams of protein and 10 grams of fiber. The brand's debut pasta products come with a fresh look that focuses on nutritional value and transparency, and uses vibrant colors and design to express EQUII's joyful spirit. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 58% | Activity: 69% | Freshness: 27% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Protein-enhanced Comfort Foods:** The introduction of high-protein pastas like Mac & Cheese and Rigatoni caters to health enthusiasts seeking nutritious alternatives without sacrificing taste. - **Fermented Protein Innovation:** EQUII's pioneering use of fermentation to create protein flour represents a leap in food technology aimed at boosting the health benefits of everyday staples. - **Nutritionally Transparent Branding:** Brands like EQUII are embracing transparent packaging that highlights nutritional content, appealing to consumers who prioritize health and clarity in product choices. ### Where This Applies - **Functional Foods:** The rise of protein-packed pastas signifies a growing market for functional foods designed to offer added health benefits beyond basic nutrition. - **Food Tech Startups:** The success of EQUII showcases the potential for food tech startups to revolutionize traditional food products with innovative ingredients and processes. - **Health-conscious Consumer Goods:** There is a burgeoning demand in the consumer goods sector for products that combine convenience and indulgence with enhanced nutritional profiles. ## Related on Trend Hunter - [Protein-Packed Boxed Pastas](https://www.trendhunter.com/trends/mac-cheese-and-rigatoni.md) - [Protein-Forward Pasta Lines](https://www.trendhunter.com/trends/protein-pastas.md) - [Hybrid Protein Pastas](https://www.trendhunter.com/trends/banza-wheat-protein-pasta.md) - [Nutrition-Focused Protein Pastas](https://www.trendhunter.com/trends/barilla-protein-cellentani.md) - [Grain-Based High-Protein Foods](https://www.trendhunter.com/trends/impossible-foods-and-equii.md) - [Free-From Protein Pastas](https://www.trendhunter.com/trends/highprotein-pasta.md) - [High-Protein Pastas](https://www.trendhunter.com/trends/high-protein-pasta.md) - [Savory Protein Pasta Cups](https://www.trendhunter.com/trends/garlic-parmesan-protein-pasta.md) - [Health-Conscious Macaroni Recipes](https://www.trendhunter.com/trends/mac-cheese-product.md)