# Free-from Rum Spirits All-Natural Equiano Rum Has No Spices, Colorants, Additives or Added Sugar By Laura McQuarrie | Published 2020-06-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/equiano-rum References: [prnewswire](https://www.prnewswire.com/news-releases/equiano-rum-the-worlds-first-premium-aged-rum-from-africa-and-the-caribbean-launches-in-the-united-states-301083569.html) & [equianorum](http://www.equianorum.com/) Equiano Rum is a unique product that blends two cultures, two distilleries and two islands, offering a [premium-aged rum](https://www.trendhunter.com/trends/worlds-best-rum) that is spicing up the spirits category as the world's first African and Caribbean rum. The limited-batch rum spirit comes from Gray's in Mauritius and [Barbadian distillery Foursquare](https://www.trendhunter.com/trends/nectar-du-matre-de-chai). As well as offering a unique fusion of rich and deep flavors from around the world, the product also promises to appeal to others as a 100% natural rum with [no spices, no colorants, no additives](https://www.trendhunter.com/trends/v-rum-v-spiced) and no added sugar. The premium rum product can be enjoyed in plenty of different ways—neat, on the rocks, with a mixer or as part of a cocktail. Equiano Rum is said to have notes of dried fruit, sweet toffee, butterscotch and caramel. Image Credit: Equiano Rum ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 43% | Activity: 26% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Premium-aged Rum:** Opportunity for creating and marketing premium-aged rum that highlights unique fusions of flavors from different cultures and distilleries. - **Natural Spirits:** Disruption potential by offering all-natural spirits with no spices, colorants, additives, or added sugar. - **Craft Cocktails:** Innovations in craft cocktails using Equiano Rum as a base ingredient to create unique and flavorful mixed drinks. ### Sectors Adopting This - **Alcohol Production:** Opportunity to explore and expand the production of premium-aged rum using unique distilleries and fusions of flavors. - **Health and Wellness:** Potential for capitalizing on the growing demand for all-natural, additive-free spirits in the health and wellness industry. - **Hospitality:** Disruptive innovation opportunity by incorporating Equiano Rum into craft cocktail menus to attract customers looking for unique and flavorful drink options. ## Related on Trend Hunter - [Innovative Luxury Rum Brands](https://www.trendhunter.com/trends/luxury-rum.md) - [South Asian-Inspired Rums](https://www.trendhunter.com/trends/aluna-tropica.md) - [Cask-Strength American Rums](https://www.trendhunter.com/trends/mainland-rum.md) - [Expertly Blended Caribbean Spirits](https://www.trendhunter.com/trends/bacard-caribbean-spiced-rum.md) - [Black History-Celebrating Whiskeys](https://www.trendhunter.com/trends/ten-to-one.md) - [Spiced Tropical Rums](https://www.trendhunter.com/trends/bacardi-caribbean-spiced.md) - [Next-Gen Rum Spirits](https://www.trendhunter.com/trends/dropworks.md) - [Tropical Non-Alcoholic Rums](https://www.trendhunter.com/trends/non-alcoholic-rum.md) - [Black Sugar Rums](https://www.trendhunter.com/trends/japonisme.md)