# Equestrian-Inspired Tech Accessories Hermès Launch Equestrian-Inspired Apple Accessories By Mickey Phoon | Published 2023-03-24 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/equestrianinspired-tech-accessories References: [hermes](https://www.hermes.com/us/en/story/282872-apple-hermes/) Luxury brand Hermès has revealed a new collection of high-end leather and equestrian-inspired tech accessories for Apple products, including the Apple Watch Hermès and the Apple AirTag Hermès. The accessories appear in various mixed colors, similar to multi-colored jockeys jackets. The collection was inspired by equestrianism culture, which is a heritage that is linked to [Hermès'](https://www.trendhunter.com/trends/luxury-homeware-collection) roots. The Apple Watch Hermès contains new Casaque bands mixed with a style of sportiness. There are two signature color combinations: a black/green/red/blue colorway and a yellow/gray/pink/black colorway. Consumers can select either the Single Tour woven nylon or the [leather Double Tour](https://www.trendhunter.com/trends/leather-smartwatch-bands). The collection also comes with the exclusive Hermès Sport [Band](https://www.trendhunter.com/trends/premium-smartwatch-bands) made for sportswear. Each accessory has a custom-etched AirTag Hermès. The Apple AirTag Hermès has different colored handcrafted luggage tags, bag charms, and key rings. They also contain leather material with travel-inspired illustrations of cars, snow-capped mountains, yachts, and more. The collection is available for purchase. Image Credit: Hermès ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 62% | Activity: 42% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) ## Key Themes ### What Makes This Trend Stand Out - **Luxury-tech Fusion:** Combining luxury fashion with technology in high-end accessories presents opportunities for disruptive innovation in luxury wearables and consumer electronics. - **Customization for Wearables:** Offering custom-engraved and color-mixed accessories for wearables like the Apple Watch presents opportunities for disruptive innovation in personalized wearables and accessories. - **Nostalgic-inspired Collections:** Creating product lines that draw inspiration from heritage and nostalgia in fashion and culture presents opportunities for disruptive innovation in fashion and lifestyle consumer goods. ### Sectors Adopting This - **Luxury Fashion:** Luxury fashion brands can consider expanding into the tech industry through the creation of high-end tech accessories, leveraging their expertise in design and craftsmanship. - **Wearable Technology:** Companies producing wearable technology can explore collaborations with luxury fashion brands to create high-end accessories and personalized offerings that cater to a premium market. - **Travel Goods:** Travel goods companies can consider expanding their product lines to include high-end luggage tags, bag charms, key rings, and other accessories that cater to a premium market through collaborations with luxury fashion brands. ## Related on Trend Hunter - [Luxury Smartwatch Collection](https://www.trendhunter.com/trends/series-11.md) - [Pastel-Hued Tech Accessories](https://www.trendhunter.com/trends/new-apple-accessories.md) - [Luxurious Equestrian Activewear](https://www.trendhunter.com/trends/herms-yoga.md) - [French Fashion House Tableware](https://www.trendhunter.com/trends/herms-tressages-questres-tableware-collection.md) - [Opulent Material-Focused Furniture](https://www.trendhunter.com/trends/hermes-1.md) - [Lunar Year Tech Gear](https://www.trendhunter.com/trends/year-of-the-horse-collection.md) - [Electronic Device Leather Accessories](https://www.trendhunter.com/trends/pad-quill.md) - [Luxury Headphone Accessories](https://www.trendhunter.com/trends/bottega-veneta-5.md) - [Equestrian Heritage Limited Accessories](https://www.trendhunter.com/trends/case-of-delights.md)