# Blanche Embossed Branding Equator Design Beer Packaging is All About Texture and Tactility By Amelia Roblin | Published 2012-12-12 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/equator-design-beer-packaging References: [packagingoftheworld](http://www.packagingoftheworld.com/2012/11/equator-design-beer.html) & [equator-design](http://www.equator-design.com/our-work) Your fingertips will have to help you read Equator Design Beer packaging because absolutely no ink was applied in its manufacturing. A local Sydney printing press was used to stamp the elegant logos onto the labels of the [beer bottles](https://www.trendhunter.com/trends/faber-faber-beak), made from thick card stock and quite inviting to touch. The [Equator Design Consultants](https://www.trendhunter.com/trends/equator-coffees) team hoped to literally "make an impression" on its clients through the thoughtful and adventurous process of brewing their own pale ale in-office and gifting them out. Mark Grey is responsible for the scrumptious pun that's been worked into the [brand identity](https://www.trendhunter.com/trends/big-hug-1) of the special beverage. To complete the high quality and artisan appeal of Equator Design Beer packaging, manager Peter Bradley crafted beautiful crates from rich Australian wood. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 79% | Activity: 65% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Tactile Packaging:** Opportunity to innovate in the packaging industry by exploring texture as an alternative to ink-based printing. - **In-house Brewing:** Opportunity to integrate in-office brewing into the branding and marketing strategy for companies in the food and beverage industry. - **Handcrafted Branding:** Opportunity to enhance brand identity and appeal by incorporating unique, handcrafted elements into packaging and marketing materials. ### Who This Affects Most - **Packaging:** Companies in the packaging industry can explore alternative ways, like tactile printing, to create unique and visually appealing packaging for their clients. - **Food and Beverage:** Companies in the food and beverage industry can integrate in-house brewing into their branding and marketing strategies to create a unique selling proposition for their products. - **Marketing and Advertising:** Opportunity for companies in the marketing and advertising industry to incorporate handcrafted elements, like custom-crafted crates, into their clients' branding strategies to enhance their appeal and brand identity. ## Related on Trend Hunter - [Artistic Beer Packaging](https://www.trendhunter.com/trends/core-legends.md) - [Conceptual Craft Beer Bottles](https://www.trendhunter.com/trends/sour-glass.md) - [Refreshing Cherry Beer Labels](https://www.trendhunter.com/trends/tainted-love-beer.md) - [Tattoo-Covered Beer Packaging](https://www.trendhunter.com/trends/86-tattoo-limited-edition.md) - [Eye-Catching Low-Calorie Beers](https://www.trendhunter.com/trends/lowrise.md) - [Retro-Inspired Beer Cans](https://www.trendhunter.com/trends/bellwoods-brewery.md) - [Contemporary Beer Packagings](https://www.trendhunter.com/trends/beer-brothers.md) - [Luminous Beverages Branding](https://www.trendhunter.com/trends/Rithms-Enlite.md) - [River-Inspired Beer Identities](https://www.trendhunter.com/trends/mekong-river.md)