# Dual-Faced Timepieces The Equals Watch by Product Tank Displays Information on Two Screens By Meghan Young | Published 2013-08-08 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/equals-watch References: [core77](http://www.core77.com/blog/object_culture/wristwatch_concepts_by_product_tank_25330.asp) & [producttank.squarespace](http://producttank.squarespace.com/) At first the Equals Watch may not look like a watch at all. It has two touchscreen-like faces that look more like a futuristic miniature computer or [hi-tech piece of jewelry](https://www.trendhunter.com/trends/type-8-daniel-engelberg) than a timepiece. Yet as soon as the Equals Watch is turned on, it is clear that it has a very specific function. What makes the Equals Watch stand out in particular is how the [two screen](https://www.trendhunter.com/trends/duo-phone) parses out information in an easy to read format. For instance, the top screen displays the time while the bottom screen appears to [sync with phones and calendars](https://www.trendhunter.com/trends/vetra-orbit-one) to alert people to important messages and meetings. The Equals Watch was designed by Product Tank, a studio based in the UK. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 74% | Activity: 76% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Key Themes Behind This Trend - **Dual-faced Timepieces:** Opportunity to capitalize on the trend of innovative, multi-functional watches that merge fashion with technology. - **Interactive Jewelry:** Disruptive innovation potential in creating aesthetically-pleasing jewelry pieces that incorporate interactive technology and functionality. - **Personal Assistant Devices:** Exploring the opportunity to create wearable devices that merge personal assistant capabilities with fashion, highlighting convenience as a key selling point. ### Where This Applies - **Wearable Technology:** Opportunity for wearable technology companies to innovate on multi-functional, aesthetically-pleasing wearables that cater to individuals' busy lifestyles. - **Luxury Watches:** Potential for luxury watch designers to expand on their product line and appeal to a wider audience with innovative, multi-functional timepieces. - **Fashion Jewelry:** Opportunity to merge technology and fashion in jewelry designs that provide added functionality, creating a new market segment that caters to tech-savvy fashionistas. ## Related on Trend Hunter - [Minimalist Multi-Display Smartwatches](https://www.trendhunter.com/trends/minimal-watch-concept.md) - [Rad Retro-Style Smartwatches](https://www.trendhunter.com/trends/retrofuture-wrist-tech.md) - [Hybrid Low-Power Smartwatches](https://www.trendhunter.com/trends/ksana.md) - [Angled Dual-Display Smartwatches](https://www.trendhunter.com/trends/apple-watch-concept.md) - [Angular Automobile-Inspired Timepieces](https://www.trendhunter.com/trends/benly-design-s3000-cyber-watch.md) - [Venn Diagram Wall Clocks](https://www.trendhunter.com/trends/jetlag-clock.md) - [Retro-Futurism Smartwatch Designs](https://www.trendhunter.com/trends/justwatch.md) - [Global Timezone Timepieces](https://www.trendhunter.com/trends/nik-bentel-studio.md) - [Stress-Reducing Screenless Watches](https://www.trendhunter.com/trends/nowatch.md)