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# Wage Gap Nut Snacks
NUT-rition's Equal Pay Pack Expresses That the "Gender Pay Gap is Nuts"

By Laura McQuarrie | Published 2019-04-05 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/equal-pay-pack
References: [businesswire](https://www.businesswire.com/news/home/20190402005298/en) & [paygapisnuts](http://www.paygapisnuts.com)

For National Equal Pay Day, NUT-rition teamed up with Laura Dern and Equal Rights Advocates to create the Equal Pay Pack, a [limited-edition nut snack pack](https://www.trendhunter.com/trends/planters-special-reserve-peanuts) that shares "what it feels like to get less." For a limited time, this nut mix with [almonds, cashews, pecans and dried fruit](https://www.trendhunter.com/trends/snack-pecans) is being offered in a bag that's 20% bigger than the regular NUT-rition pack and advocates equal pay for all.

To bring awareness to the wage gap, the brand created [gender-specific bags](https://www.trendhunter.com/trends/here-here-market) of NUT-rition, including "His Pack," which featured 20% less product than "Her Pack," and a hidden camera stunt.

As well as inspiring people to demand more from the workplace, NUT-rition is using the Equal Pay Pack to express that it believes "women should demand more… more from their snacks and more from their lives."

## Trend Insights (Trend Hunter)

- Score: 2.5/10
- Popularity: 13% | Activity: 53% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health)

## Key Themes

### What Makes This Trend Stand Out

- **Gender Pay Gap Snacks:** There is an opportunity for food and snack industries to create gender-specific products that raise awareness about the gender pay gap.
- **Awareness Campaign Products:** There is an opportunity for businesses and marketers to create awareness campaigns through products that align with a particular cause or message.
- **Limited-edition Snacks:** Creating limited-edition products can generate buzz and excitement around a brand and its message, as seen with the Equal Pay Pack.

### Sectors Adopting This

- **Food and Snack Industry:** The food and snack industry can create awareness campaigns through gender-specific products to address societal issues and advocate for change.
- **Marketing and Advertising Industry:** The marketing and advertising industry can leverage the power of products to drive social change and create awareness campaigns that resonate with consumers.
- **Consumer Goods Industry:** The consumer goods industry has an opportunity to capitalize on the trend of limited-edition products to generate attention and build brand loyalty.

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