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# Supportive Running Shoes
The Adidas Originals EQT Running Support SL 80 Offers Top Performance

By Rahul Kalvapalle | Published 2014-10-24 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/eqt-running-support
References: [highsnobiety](http://www.highsnobiety.com/2014/10/21/packer-shoes-x-adidas-originals-eqt-running-support-93-sl-80/) & [news.adidas](http://news.adidas.com/GLOBAL/Latest-News/adidas-Originals-EQT-Running-Support--SL-80-/s/535534ac-2eed-4161-b95f-82fe77325393)

The [Adidas](https://www.trendhunter.com/trends/adizero-evo-sl) Originals EQT Running Support SL 80 is a shoe that reproduces the excitement of the original EQT Running Support released way back in 1993. The shoe incorporated cutting-edge technology such as the proprietary Torsion system as well as a number of groundbreaking developments such as the shock-absorbing Impact Cell located on the heel. The shoe's iconic elements all return here -- these include the wraparound tongue and the 3-stripe mark.

A portion of sales from the shoe are set to be donated to the Wounded Warrior Project and the [Bradley Carbone Recovery Fund](https://www.trendhunter.com/trends/appleskin).

The Adidas Originals EQT Running Support 'SL 80' shoes will be made available for purchase on Friday October 31 at select [Packer Shoes](https://www.trendhunter.com/trends/megaride-s2) retail stores. They will cost $140.

## Trend Insights (Trend Hunter)

- Score: 3.9/10
- Popularity: 55% | Activity: 53% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes)

## Key Themes

### What's Driving This Trend

- **Supportive Running Shoes:** The trend towards supportive running shoes offers product development opportunities for companies to improve shock-absorbing technology and other supportive features that aid performance.
- **Retro-style Running Shoes:** The trend towards retro-styled running shoes offers design and marketing opportunities for companies to rejuvenate classic shoe designs with modern technology and aesthetics.
- **Charitable Donation Shoes:** The trend towards charitable donation shoes offers corporate social responsibility opportunities for companies to donate a portion of sales to nonprofit organizations and causes.

### Who This Affects Most

- **Athletic Footwear:** The athletic footwear industry could benefit from exploring innovative ways to incorporate the latest technology in shock-absorbing and supportive features in their running shoe designs.
- **Fashion and Apparel:** The fashion and apparel industry could explore ways to combine retro shoe design elements with modern technology and materials to create unique designs that appeal to a wider audience.
- **Nonprofit Organizations:** Nonprofit organizations could benefit from partnering with corporations to create charitable donation shoes and other cause-related products that drive social impact and awareness.

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