# Remixed 90s-Inspired Sneakers adidas Originals' EQT BASK ADV Shoe is a Fresh Take on Retro Styles By Jana Pijak | Published 2018-02-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/eqt-bask-adv References: [dropbox](https://www.dropbox.com/sh/chao1jhchza9d7d/AAAjSNW99U7szlEqVAAtdkUea/On) & [adidas](http://www.adidas.ca/en/originals?gclid=EAIaIQobChMImN7Jwe2q2QIVXrXACh1WFAegEAAYASAAEgIfu_D_BwE&gclsrc=aw.ds&dclid=CKiTz8LtqtkCFdViAQodMWwI1w) The EQT BASK ADV shoe is [adidas](https://www.trendhunter.com/trends/adidas-6) [Originals](https://www.trendhunter.com/trends/superstar-ii-japan)' newest addition to its EQT family and pays homage to 90s-inspired basketball styles that transition from being worn on the court to on the street. Its bold design is meant to seamlessly marry fashion with function and is spotlighted in a new '[Original is Never Finished' campaign](https://www.trendhunter.com/trends/adidas-originals-new-campaign) which stars rapper and sneaker lover A$AP Ferg. The EQT BASK ADV features a knitted mesh upper and is accented with adidas' iconic 3-stripe detailing. The shoe also features exclusive heel embroidery, molded TPU panels and structural suede construction elements. A fresh take on a classic 90s silhouette, this sneaker will appeal to nostalgia-loving fashion fans. Additionally, its practical, comfortable and street style-inspired design makes the shoe a versatile investment piece for any sneaker collector. Image Credit: adidas Originals, Oliver Hadlee-Pearch ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 92% | Activity: 88% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What's Driving This Trend - **Retro-inspired Sneakers:** Designing street style sneakers with a retro-like feel can attract consumers who have an appreciation for nostalgia. - **Fashion/function Combination:** Creating sneakers that emphasize both fashion and function appeals to consumers who value style and practicality without having to compromise one for the other. - **Celebrity Collaboration:** Partnering with a popular public figure can help increase brand awareness and expand consumer reach. ### Who This Affects Most - **Footwear:** Footwear companies can leverage the trend of retro-inspired sneakers and expand their product offerings with new designs and colorways. - **Fashion:** Fashion companies can incorporate retro-inspired sneakers into their collections to tap into the nostalgia trend and provide consumers with a versatile fashion option. - **Marketing and Advertising:** Marketing and advertising agencies can explore celebrity collaborations and influencer marketing to boost brand awareness and reach a wider audience. ## Related on Trend Hunter - [Refined Achived Sneaker Styles](https://www.trendhunter.com/trends/adidas-6.md) - [Juxtaposing Dynamic Running Shoes](https://www.trendhunter.com/trends/adistar-cushion.md) - [Revived Dynamic Running Sneakers](https://www.trendhunter.com/trends/adistar-cushion-3.md) - [Reimagined Lifestyle Sporty Footwear](https://www.trendhunter.com/trends/predator-freestyle.md) - [Retro Sporty Luxe Accessories](https://www.trendhunter.com/trends/retro-accessories.md) - [Fashionable Bowling-Inspired Sneakers](https://www.trendhunter.com/trends/adidas-x-brain-dead-x-dsm.md) - [Timeless Revived Basketball Shoes](https://www.trendhunter.com/trends/kareem-abduljabbar.md) - [Dynamic Fashion-Forward Basketball Shoes](https://www.trendhunter.com/trends/basketball-sneaker-1.md) - [Sporty Fashion Spring Campaigns](https://www.trendhunter.com/trends/1000-back.md)