# Panting Runner Prints This Eqdom Auto Loans Ad Offers a Much-Needed Rest By Amelia Roblin | Published 2011-09-06 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/eqdom-auto-loans-ad References: [adsoftheworld](http://adsoftheworld.com/media/print/eqdom_shoe) & [eurorscg](http://www.eurorscg.com/flash/index.html#/Home?id=0) Transportation is limited without a vehicle, and you may find yourself feeling perpetually pooped by getting around in just your runners. This Eqdom Auto Loans ad embodies this exhausted sensation by picturing a [sneaker with its tongue hanging out](https://www.trendhunter.com/trends/shoe-1). This ready-to-drop expression isn't quite as common in humans, but its discernible reference to exercise fatigue would be received by the observer. Actually, what this picture incites is the image of a [bone-tired dog, panting](https://www.trendhunter.com/trends/minds-best-friend) with his muzzle open after an intense wrestle or race. Either way, the Klem Euro RSCG advertising agency of Casablanca, Morocco, has come up with a clever representation of physical depletion with this genuine-looking pink tongue emerging from the shoe. The indirect message behind the Eqdom Auto Loans ad is that you should consider borrowing money to buy a car. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 43% | Activity: 55% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **Transportation Limitations:** Disruptive innovation opportunity: Developing innovative transportation solutions that address the limitations of not having a vehicle. - **Exercise Fatigue:** Disruptive innovation opportunity: Creating products or services that help individuals overcome exercise fatigue and improve their endurance. - **Creative Advertising:** Disruptive innovation opportunity: Exploring new and unconventional ways to capture consumer attention through creative advertising campaigns. ### Industries Being Reshaped - **Automotive:** Disruptive innovation opportunity: Introducing new loan options or financing models specifically tailored for individuals looking to buy a car. - **Fitness & Wellness:** Disruptive innovation opportunity: Designing fitness equipment or training programs that minimize exercise fatigue and support long-lasting endurance. - **Marketing & Advertising:** Disruptive innovation opportunity: Developing innovative advertising techniques and strategies that create memorable and impactful brand experiences for consumers. ## Related on Trend Hunter - [Vibrant Runner-Targeted Commercials](https://www.trendhunter.com/trends/puma-southeast-asia.md) - [Wellness-Forward Running Campaigns](https://www.trendhunter.com/trends/soft-wins.md) - [Caveman-Centric Running Campaigns](https://www.trendhunter.com/trends/craft-sportswear-brand-film.md) - [Hydrating Outdoor Billboards](https://www.trendhunter.com/trends/bpm-pay.md) - [Retro Racecar-Inspired Shoes](https://www.trendhunter.com/trends/porsche-911-gt1.md) - [Hyper-Local Gym Ads](https://www.trendhunter.com/trends/made-for-london-life.md) - [Smile-Focused Running Campaigns](https://www.trendhunter.com/trends/smile-20.md) - [Animated Footwear Campaigns](https://www.trendhunter.com/trends/free-your-feet.md) - [Global Runner-Inspired Campaigns](https://www.trendhunter.com/trends/go-wild-campaign.md)