# Oil-Infused Epsom Salts These High-Quality Epsom Salts Were Created to Enhance Baths By Mishal Omar | Published 2016-10-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/epsom-salts References: [packagingoftheworld](http://www.packagingoftheworld.com/2016/10/recover-regimen.html) & [recoverregimen](https://recoverregimen.com/password) The 'Recover Regimen' epsom salts were created to provide a more relaxing bathing experience. Bath salts are no stranger to most people's homes, however the ones made by Recover Regimen are high-quality and offer strategically scented creations. Each of the epsom salts are infused with natural essential oils -- with scents that range from a Cedar Herb that was created to "repair," a Vanilla Patchouli that was designed to "restore," and a Eucalyptus Mint that is able to "rejuvenate." Due to the beneficial properties in the salts and the way they are touted as a series, the branding is designed in such a way that encourages people to view them as a collection rather than something to purchase individually -- which ultimately benefits both the consumer and the brand. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 64% | Activity: 49% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **High-quality Epsom Salts:** Disruptive innovation opportunity: Develop a line of premium epsom salts with unique scents and therapeutic properties. - **Natural Essential Oil Infusions:** Disruptive innovation opportunity: Introduce a range of bath products infused with natural essential oils for a more customized bathing experience. - **Collection-based Bath Products:** Disruptive innovation opportunity: Create a series of bath products designed to be viewed and purchased as a collection, enhancing brand loyalty and consumer experience. ### Who This Affects Most - **Personal Care:** Disruptive innovation opportunity: Explore the use of high-quality ingredients in personal care products to provide unique benefits and experiences. - **Wellness:** Disruptive innovation opportunity: Combine the benefits of aromatherapy and bathing rituals to develop innovative wellness products. - **Home Goods:** Disruptive innovation opportunity: Tap into the market for premium home goods by offering high-quality bath products that can enhance the home spa experience. ## Related on Trend Hunter - [Rejuvenating Bath Salt Lines](https://www.trendhunter.com/trends/bath-salt-soaks.md) - [Mineral-Rich Bath Salts](https://www.trendhunter.com/trends/bath-therapy.md) - [Restorative Aromatic Bath Products](https://www.trendhunter.com/trends/dr-teals-products.md) - [Ritualistic Bath Soaks](https://www.trendhunter.com/trends/niteswim.md) - [Dead Sea Bath Salts](https://www.trendhunter.com/trends/dead-sea-bath-salt.md) - [CBD-Infused Bath Salts](https://www.trendhunter.com/trends/rejuvenating-soak-cbd.md) - [Value-Forward Bath Bundles](https://www.trendhunter.com/trends/bathorium-value-bundles.md) - [Sleep-Enhacing Magnesium Bath Milks](https://www.trendhunter.com/trends/bath-milk.md) - [Fatigue-Fighting Bath Soaks](https://www.trendhunter.com/trends/fatigue-defeating-bath-soak.md)