# High-Performance Everyday Haircare epres' Shampoo and Conditioner Feature Biodiffusion Technology By Laura McQuarrie | Published 2024-05-01 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/epres-shampoo-and-conditioner References: [streetinsider](https://www.streetinsider.com/PRNewswire/epres%E2%84%A2+Launches+Healthy+Hair+Shampoo+%26amp%3B+Conditioner+Harnessing+Patented+Biodiffusion%E2%84%A2+Technology/23144769.html) & [epres](https://epres.com/en-ca/products/healthy-hair-shampoo-conditioner-duo)  In 2022, the inventor and scientist behind [Olaplex](https://www.trendhunter.com/trends/bond-maintenance-shampoo) introduced a high-performance haircare brand called [epres](https://www.trendhunter.com/trends/bond-repair-concentrate) and its new shampoo and conditioner share formulas fueled by the existing lineup's patented Biodiffusion technology. Created to complement the brand's pre-wash Bond Repair Treatment and Professional Bond Repair, the new product pair promises faster drying times and continuous repair, even after hair has been dried. The Healthy Hair Shampoo & Healthy Hair Conditioner aim to make healthy hair easy and accessible to all, and both user-friendly products boast sustainable benefits as well with biodegradable formulas. The conditioner promises to be an especially valuable addition to regular haircare routines since it can double as a [leave-in treatment](https://www.trendhunter.com/trends/reconstructive-leavein-conditioner). For in-salon use, exclusive versions will be available for professionals to purchase. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 84% | Activity: 75% | Freshness: 23% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### Key Themes Behind This Trend - **High-performance Haircare Branding:** Exploring branding strategies focused on high-performance haircare products such as epres with Biodiffusion technology. - **Eco-friendly Haircare Innovation:** Innovating sustainable solutions in the haircare industry, like biodegradable formulas in products like epres' shampoo and conditioner. - **Professional Haircare Customization:** Embracing customization opportunities for professional-grade haircare products in the salon industry, like exclusive versions for in-salon use by epres. ### Where This Applies - **Beauty and Personal Care:** The beauty and personal care industry can explore the integration of high-performance haircare products with innovative technologies like Biodiffusion. - **Sustainability and Green Technology:** Green technology and sustainability industries can collaborate with haircare brands to develop eco-friendly solutions like biodegradable haircare formulas. - **Salon and Professional Beauty:** Professional beauty and salon industries can capitalize on the demand for customizable and professional-grade haircare products like the exclusive versions offered by epres. ## Related on Trend Hunter - [Bond Maintenance Haircare](https://www.trendhunter.com/trends/bond-maintenance-shampoo.md) - [Reparative Pre-Shampoo Treatments](https://www.trendhunter.com/trends/no3plus-complete-repair-treatment.md) - [Bond-Boosting Haircare Products](https://www.trendhunter.com/trends/hairstory-products.md) - [Biotechnology-Powered Haircare Regimens](https://www.trendhunter.com/trends/biotech-blowout.md) - [Repairing Haircare Lines](https://www.trendhunter.com/trends/repairing-haircare1.md) - [Plant-Powered Pre-Shampoo Products](https://www.trendhunter.com/trends/botanical-repair.md) - [Gentle Vegan Hair Treatments](https://www.trendhunter.com/trends/bond-repair-concentrate.md) - [Advanced Peptide Haircare](https://www.trendhunter.com/trends/kristin-ess-plus.md) - [Biotech-Powered Prestige Haircare](https://www.trendhunter.com/trends/kilgourmd-shampoo-conditioner.md)