# Desert Duality Eyewear Ads EPOKHE Eyewear Will Have You Seeing Double By Katie Pagnotta | Published 2012-12-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/epokhe-eyewear References: [lifelounge.au](http://www.lifelounge.com.au/fashion/news/epokhe-eyewear-2012.aspx) & [globe](http://www.globe.tv/dion/?p=3322) The EPOKHE eyewear 2012 collection is a series of over-sized vintage-inspired frames for the mod girl with fierce style. The sunglasses come in a full range of styles and there is a pair to satisfy everyone’s needs The campaign for the launch was shot in the desert with two similar-looking models. The girls show off the shades with pulled back ponytails and the duality of their uncanny resemblance to one another sets a tone of hipness. These girls look chic and make the sunglasses seem a huge part of it. The sunglasses come in blacked out lenses in plastic frames. The frames come in one color, two-tones and see-through options. The EPOKHE eyewear collection is bug-eyed and double the fun. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 40% | Activity: 18% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Vintage-inspired Eyewear:** Opportunity to disrupt the eyewear industry by offering unique, oversized frames with a retro aesthetic. - **Duality in Advertising:** Potential for disruptive innovation in advertising by using the concept of duality to create visually striking and impactful campaigns. - **Mod Girl Fashion:** Opportunity to disrupt the fashion industry by creating a line of clothing and accessories that cater to the mod girl style with a modern twist. ### Sectors Adopting This - **Eyewear:** Opportunity for innovative eyewear companies to create bug-eyed, two-toned and see-through frame options that cater to different style preferences. - **Advertising:** Opportunity for advertisers to explore the concept of duality in campaigns, creating visually arresting content that captivates the audience. - **Fashion:** Opportunity for fashion designers to create collections inspired by mod girl fashion, incorporating vintage elements with a contemporary twist. ## Related on Trend Hunter - [Chic Statement Eyewear](https://www.trendhunter.com/trends/specsavers-eyewear.md) - [Iconic Eyewear Design Revivals](https://www.trendhunter.com/trends/hookipa-ultra.md) - [Reimagined Eyewear Campaigns](https://www.trendhunter.com/trends/hookipa-ultra-campaign.md) - [Modernized Vintage Summer Frames](https://www.trendhunter.com/trends/vintage-soul-collection.md) - [Ultra-Stylish Eyewear Collections](https://www.trendhunter.com/trends/inaugural-eyewear-collection.md) - [Dessert-Inspired Spring Collections](https://www.trendhunter.com/trends/woodys-ss24-collection.md) - [Bubble-Like Sunglasses Drop](https://www.trendhunter.com/trends/upside-down-sunglasses.md) - [Eclectic Eyewear Collections](https://www.trendhunter.com/trends/artsy-eyewear-collection.md) - [Motocross-Inspired Eyewear Campaigns](https://www.trendhunter.com/trends/eyewear-campaigns.md)