# Sustainable Indigenous Skincare Epoch by Nu Skin Taps Into Ethnobotanical Wisdom By Laura McQuarrie | Published 2021-02-10 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/epoch-by-nu-skin References: [prnewswire](https://www.prnewswire.com/news-releases/nu-skins-epoch-collection-is-first-beauty-brand-with-new-eco-pac-packaging-significantly-reducing-plastic-use-and-carbon-emissions-301224161.html) & [nuskin](http://www.nuskin.com) Epoch by [Nu Skin](https://www.trendhunter.com/trends/nu-skin) is a 13-piece product collection for body, skin, hair and baby that features Eco-Pac packaging and safe, natural and effective ingredients that draw from time-tested ethnobotanical ingredients from indigenous wisdom from around the world. Nu Skin worked with Dr. Paul Cox, a leading ethnobotanist and Nu Skin Scientific Advisor, to harness the power of ingredients like the fruit of the African baobab tree, porcelain flower and charcoal, which can be found in products like Epoch Baobab Body Butter and the Yin and Yang Mask. The newly refreshed line celebrates 25 years of Epoch with "83 percent less carbon emissions and an average of 10 percent less plastic per product." Notably, Nu Skin is the first brand to use the Eco-Pac design, crafted of 100% Bio-pe, a bio-based plastic resin derived from sugarcane. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 64% | Activity: 75% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Indigenous Ethnobotanical Skincare:** Using traditional knowledge to create sustainable and effective skincare products with ethnobotanical ingredients. - **Eco-friendly Packaging:** Utilizing sustainable packaging materials to reduce carbon emissions and plastic usage. - **Ethically Sourced Ingredients:** Using responsibly and ethically sourced ingredients in skincare products to promote environmental and social sustainability. ### Where This Applies - **Beauty and Skincare Industry:** Opportunities to incorporate traditional, sustainable, and ethical practices into product development and marketing for the beauty and skincare industry. - **Sustainable Packaging Industry:** Opportunities to innovate and provide sustainable packaging solutions for various industries. - **Ethnobotanical Research and Development Industry:** Opportunities to advance the practice of using traditional and local knowledge of plants for developing new products in various industries. ## Related on Trend Hunter - [Problem-Solving Youth Skincare](https://www.trendhunter.com/trends/epic-skincare.md) - [Plant-Derived Wilderness Skincare Companies](https://www.trendhunter.com/trends/wylder-organics.md) - [Plant-Based Indigenous Skincare Solutions](https://www.trendhunter.com/trends/swlwen-botanicals.md) - [African-Inspired Skincare Expansions](https://www.trendhunter.com/trends/ezali-face-care-collection.md) - [Heritage-Inspired Body Products](https://www.trendhunter.com/trends/santu-beauty.md) - [Sustainably Luxe Face Oils](https://www.trendhunter.com/trends/nakie-coquette.md) - [Scientifically Inspired Skincare Brands](https://www.trendhunter.com/trends/premium-skincare-brand.md) - [Smoothing Skincare Capsules](https://www.trendhunter.com/trends/smoothing-bakuchiol-serum.md) - [Sustainably Minded Skincare](https://www.trendhunter.com/trends/iluminar-skin.md)