# Premium Blockbusters On-Demand Epix Movie Service Gives You What You Want, When You Want By Meghan Young | Published 2009-09-21 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/epix-movie-service References: [fastcompany](http://www.fastcompany.com/blog/chris-dannen/techwatch/new-movie-service-challenges-hbo-and-hulu-alike) & [epixhd](http://www.epixhd.com/) If you can’t beat ‘em, don’t join ‘em, just create something bigger and badder, like the Epix Movie Service. Deciding against taking the high road, MGM, [Lionsgate](https://www.trendhunter.com/trends/mountain-dew-borderlands-motel) and [Paramount](https://www.trendhunter.com/trends/youtube-3) has decided to pave their own. Not being able to come to an agreement with [Showtime](https://www.trendhunter.com/trends/sling-tv-1) in regards to cable movie distribution, they spawned the Epix Movie Service, which is actually pretty epic. According to Chris Dannen, “[U]nlike the regular premium channels, which take about a year to get out-of-theater movies, the studios’ new service, EPIX, will get popular movies quickly—and it’ll let you watch them on-demand anywhere from EPIXHD.com.” Available to Verizon FiOS users in October, I cannot wait for the Epix Movie Service (or something like this) to reach Canada. ## Trend Insights (Trend Hunter) - Score: 0.5/10 - Popularity: 1% | Activity: 6% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [New Ventures](https://www.trendhunter.com/newventures) ## Key Themes ### What's Driving This Trend - **On-demand Blockbusters:** There are disruptive innovation opportunities in developing new on-demand movie services as a way to bypass traditional cable distribution channels. - **Premium Movie Services:** There are opportunities for disruptive innovation in taking control over premium movie distribution by creating new movie services that offer popular movies quickly. - **Studio-owned Services:** Creating studio-owned movie services is a trend that presents disruptive opportunities in the movie distribution industry, especially when it comes to creating new channels for popular movies. ### Who This Affects Most - **Movie Industry:** The movie industry can benefit from exploring and adopting new distribution channels for popular movies, such as developing on-demand services like Epix Movie Service. - **Cable TV Industry:** The cable TV industry can develop disruptive innovation opportunities by exploring ways to collaborate with companies like Epix rather than fighting against them. - **Technology Industry:** The advent of new technologies is helping to create opportunities for the development of new and innovative premium movie services, which is set to have a significant impact on the movie and cable TV industries. ## Related on Trend Hunter - [Android-Powered TV Services](https://www.trendhunter.com/trends/bell-fibe-tv.md) - [Cable Subscription Streaming Updates](https://www.trendhunter.com/trends/comcast-xfinity.md) - [International D2C Content Platforms](https://www.trendhunter.com/trends/flixsnip.md) - [Access-Promoting Streaming Services](https://www.trendhunter.com/trends/watch-now-feature.md) - [All-in-One Telecom Streaming Services](https://www.trendhunter.com/trends/verizon-play.md) - [Streaming Service Pizza Promotions](https://www.trendhunter.com/trends/pizza-pizza-crave-combo.md) - [Horror-Focused Streaming Services](https://www.trendhunter.com/trends/screambox.md) - [In-Car Blockbuster Services](https://www.trendhunter.com/trends/ridevu.md) - [Hidden Movie Discoveries](https://www.trendhunter.com/trends/underrated-flixhub.md)