# Pet-Focused Probiotic Ranges epiq Animal Health is Introducing Zesty Paws' Product Line By Kalin Ned | Published 2026-01-17 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/epiq-animal-health References: [sg.finance.yahoo](https://sg.finance.yahoo.com/news/epiq-animal-health-zesty-paws-100000208.html)  [epiq Animal Health](https://www.trendhunter.com/trends/animal-skincare-product) has established a strategic distribution alliance with the pet supplement company Zesty Paws. The collaboration is focused on introducing a new line of veterinary-focused products — the Zesty Paws [Professional™](https://www.trendhunter.com/trends/zesty-paws-professional) Native Probiotic range — into the professional animal health market. This partnership bridges the gap between popular consumer pet wellness brands and clinical veterinary practice. [Zesty Paws'](https://www.trendhunter.com/trends/american-kennel-club) Professional™ Native Probiotic range is informed by the expertise of microbiome scientists and veterinarians. Its formulas are identified as "biologically relevant and clinically appropriate with an emphasis on safety, efficacy, and consistency." This is sure to give pet owners peace of mind. The agreement with epiq Animal Health encompasses supply chain logistics as well as educational initiatives aimed at veterinary professionals. This collaboration also promises greater convenience and confidence. Image Credit: Zesty Paws ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 28% | Activity: 34% | Freshness: 62% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Veterinary-backed Pet Probiotics:** The integration of scientifically-validated probiotic products into veterinary settings emphasizes a trend toward more evidence-based pet wellness solutions. - **Strategic Distribution Alliances:** Collaborations between pet wellness brands and professional veterinary distributors exemplify a growing trend towards strategic partnerships to bridge consumer and clinical markets. - **Educational Initiatives in Pet Health:** Efforts to educate veterinary professionals about emerging pet health products highlight the importance of informed prescriptions and tailored pet care. ### Sectors Adopting This - **Pet Health Supplements:** The pet health supplement industry is increasingly focused on combining scientific research with product development to improve animal wellbeing. - **Veterinary Services:** An evolving industry landscape is emerging where veterinary services are enhanced with holistic and preventive health products like probiotics. - **Supply Chain Logistics for Animal Health:** Efficient logistics tailored to the distribution of pet health products play a crucial role in ensuring timely access to innovative supplements. ## Related on Trend Hunter - [High-Protein Pet Recipes](https://www.trendhunter.com/trends/ethos-pet-brands.md) - [Honey-Based Animal Skincare Products](https://www.trendhunter.com/trends/animal-skincare-product.md) - [Pet-Focused Chewy Supplement Lines](https://www.trendhunter.com/trends/health-support-for-dogs.md) - [Dog-Friendly Microbiome Supplements](https://www.trendhunter.com/trends/gutwell.md) - [Pet Store Brand Debuts](https://www.trendhunter.com/trends/fera-pets-1.md) - [Pet Microbiome Supplements](https://www.trendhunter.com/trends/gutwell-1.md) - [Pet Probiotic Sponsorship Partnerships](https://www.trendhunter.com/trends/american-kennel-club.md) - [Vet-Specific Pet Products](https://www.trendhunter.com/trends/zesty-paws-professional.md) - [Pet-Focused Nutrition Lineups](https://www.trendhunter.com/trends/ancestral-natural-pet-food.md)