<!-- canonical: https://www.trendhunter.com/trends/epigencare -->
<!-- robots: noindex -->

# Personalized Skincare Platforms
'EpigenCare' Uses At-Home Tests to Suggest Tailored Solutions

By Laura McQuarrie | Published 2018-04-05 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/epigencare
References: [cosmeticsbusiness](https://www.cosmeticsbusiness.com/news/article_page/EpigenCare_crowned_Digital_QuickFire_Challenge_for_Skin_Care_winner/141499) & [epigencare](https://www.epigencare.com/)

EpigenCare is a [personalized skincare platform](https://www.trendhunter.com/trends/beautyboostr) that uses an at-home test to develop "[epigenetic profiles and skincare recommendations](https://www.trendhunter.com/trends/ab-chopra-epigenetics) for the consumer."

As part of Johnson & Johnson’s Digital QuickFire Challenge, EpigenCare was named one of the winners. EpigenCare's [direct-to-consumer test kits](https://www.trendhunter.com/trends/smart-derma) are set to launch later in the year and will be useful for suggesting care solutions based on factors like aging, elasticity, moisture and pigmentation.

The non-invasive kit is designed to collect a consumer's DNA from the skin—rather than another source, such as saliva—and help to measure whether or not a skincare product is delivering the desired results. Users will be able to track their data using the platform, which is protected by a blockchain to preserve a customer's privacy.

## Trend Insights (Trend Hunter)

- Score: 5.6/10
- Popularity: 69% | Activity: 92% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics)

## Key Themes

### What's Driving This Trend

- **Personalized Skincare:** Disruptive innovation opportunity: Develop personalized skincare products and services based on consumers' epigenetic profiles.
- **At-home Testing:** Disruptive innovation opportunity: Create at-home testing kits for consumers to measure and track the effectiveness of skincare products.
- **Blockchain in Beauty:** Disruptive innovation opportunity: Implement blockchain technology to enhance privacy and security in the beauty industry.

### Who This Affects Most

- **Beauty and Skincare:** Disruptive innovation opportunity: Integrate epigenetic testing and personalized recommendations into the beauty and skincare industry.
- **Health Tech:** Disruptive innovation opportunity: Develop health tech solutions that enable consumers to monitor and optimize their skincare routines.
- **Blockchain Technology:** Disruptive innovation opportunity: Apply blockchain technology to improve privacy and data security in various industries, including beauty and skincare.

## Related on Trend Hunter

- [At-Home Skin Health Kits](https://www.trendhunter.com/trends/skin-health-testing-kit.md)
- [AI-Backed Skincare Platforms](https://www.trendhunter.com/trends/smartskn.md)
- [Skincare-Centric AI Platforms](https://www.trendhunter.com/trends/skingpt.md)
- [At-Home Skin Microbiome Tests](https://www.trendhunter.com/trends/skin-health-test.md)
- [Electronic Skin Platforms](https://www.trendhunter.com/trends/skinsight.md)
- [Comprehensive Skincare Practices](https://www.trendhunter.com/trends/proof-positive-skin-care.md)
- [AI-Generated Skincare Routines](https://www.trendhunter.com/trends/noli.md)
- [Skincare Optimization Platforms](https://www.trendhunter.com/trends/beautyboostr.md)
- [Microbiome Measurement Kits](https://www.trendhunter.com/trends/smart-derma.md)