# EWG-Verified Skincare Brands Epicutis is the First Pro Skincare Brand to Receive EWG Status By Elena Rahman | Published 2022-03-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/epicutis References: [prnewswire](https://www.prnewswire.com/news-releases/epicutis-recognized-by-environmental-working-group-301503664.html?tc=eml_cleartime) & [epicutis](https://epicutis.com/) [Epicutis](https://www.trendhunter.com/trends/hydrobiome-mist) is a clean, medical-grade luxury skincare line. The brand unveiled that it is the first professional skincare brand in the United States to receive the coveted [EWG](https://www.trendhunter.com/trends/Epicutis-Oil-Cleanser) certification. EWG, or the [Environmental Working Group](https://www.trendhunter.com/trends/wild-tomato-plants), is one of the most highly regarded institutions in protecting consumer health. Epicutis has received the certification as a reflection of its commitment to high-quality standards, complete transparency, and premium, clean ingredients. The new title marks the brand as a leader in the non-toxic skincare industry in the United States. Epicutis uses highly concentrated therapeutic ingredients sourced from in-house manufacturers. All of its luxury professional skincare products are responsibly sourced, vegan, non-GMO, non-toxic, and completely transparent for maximum consumer satisfaction. Image Credit: Epicutis ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 49% | Activity: 66% | Freshness: 11% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Ewg-certified Skincare Brands:** Brands can explore obtaining EWG certification for their skincare products as a way to stand out in an increasingly crowded and competitive market. - **Clean Beauty:** The rise of clean beauty and demand for non-toxic skincare presents an opportunity for companies to innovate and create products that cater to this trend. - **Transparency in Skincare:** Consumers are increasingly demanding transparency from skincare brands, encouraging companies to embrace transparency as a way to build trust and loyalty. ### Where This Applies - **Skincare:** Skincare companies can capitalize on the growing demand for non-toxic products by exploring innovative and sustainable ways to create clean beauty products. - **Professional Beauty:** Professional skincare brands can differentiate themselves and appeal to health-conscious consumers by obtaining EWG certification and committing to transparency and clean ingredients. - **Sustainability:** The trend towards non-toxic and clean beauty aligns with the growing focus on sustainability, presenting an opportunity for skincare companies to explore innovative and eco-friendly production methods. ## Related on Trend Hunter - [Gentle Oil Cleansers](https://www.trendhunter.com/trends/Epicutis-Oil-Cleanser.md) - [Hydrating Microbiome Mists](https://www.trendhunter.com/trends/hydrobiome-mist.md) - [Transformative Skin Serums](https://www.trendhunter.com/trends/epicutis-lipid-serum.md) - [Problem-Solving Youth Skincare](https://www.trendhunter.com/trends/epic-skincare.md) - [Clean Hormone-Friendly Skincare](https://www.trendhunter.com/trends/ever-skincare.md) - [Performance-Driven Skincare Brands](https://www.trendhunter.com/trends/hypochlorous-acid.md) - [Lipid-Powered Eye Mask Partnerships](https://www.trendhunter.com/trends/four-seasons-hotel-toronto-spa.md) - [Luxurious High-Performance Skincare](https://www.trendhunter.com/trends/eol-skincare.md) - [Revitalizing Recovery Eye Masks](https://www.trendhunter.com/trends/epicutis-1.md)