# Sugar-Free Energy Alternatives Epicurium is Introducing the Sugar-Free 'Ramonade' Flavor By Kanesa D | Published 2023-02-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/epicurium References: [talkingretail](https://www.talkingretail.com/uncategorized/epicurium-adds-ramonade-flavour-sugar-free-energy-drink-17-02-2023/) & [epicurium](https://www.epicurium.co.uk/)  The ‘Ramonade’ flavor has been added to the [Nocco](https://www.trendhunter.com/trends/nocco-berry-rhubarb) energy drink lineup by healthy food supplier [Epicurium](https://www.trendhunter.com/trends/chikas-rice-crisps). The new flavor is the first [sugar-free variety](https://www.trendhunter.com/trends/new-red-bull-zero) in the Nocco line, giving consumers a healthier alternative to the brand’s caffeinated energy drinks. ‘Ramonade’ is vegan-friendly, sugar-free, and has 180 mg of caffeine and six additional vitamins that help focus and concentration. ‘Ramonade’ is intended to complement the current BCAA line of sugar-free beverages offered by Epicurium, allowing all kinds of consumers to get their daily energy intake. ‘Ramonade’ arrives in 12-pack cases of 330ml cans. The new flavor offers “refreshing notes of the exotic berry rambutan with apple and melon.” The flavor comes in a sleek gray can with minimal Nocco branding. Image Credit: Epicurium ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 15% | Activity: 22% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Sugar-free Energy Drinks:** There is an opportunity to create more sugar-free forms of popular energy drinks to cater to health-conscious consumers. - **Vegan-friendly Beverages:** The market for vegan-friendly energy drinks and other beverages is expanding, creating an opportunity for new entrants to enter this niche market. - **Focus-enhancing Drinks:** Consumers are seeking out drinks that not only give them energy, but also help them focus and concentrate, which presents a chance for companies to create new products that cater to this demand. ### Industries Being Reshaped - **Energy Drinks:** Established energy drink companies can expand their product lines to include sugar-free and vegan-friendly options that cater to health-conscious consumers. - **Healthy Food Products:** Opportunities exist for new entrants to develop a range of sugar-free and vegan-friendly healthy drinks and snacks that cater to consumers seeking healthier alternatives to traditional products. - **Nutritional Supplements:** The market for nutritional supplements like focus-enhancing vitamins and minerals is growing, and companies can incorporate these ingredients into their energy drinks and other beverages to create a unique selling point for health-conscious consumers. ## Related on Trend Hunter - [Caffeine-Free Energy Drinks](https://www.trendhunter.com/trends/sugarfree-energy-drinks.md) - [Functional Summertime-Inspired Drinks](https://www.trendhunter.com/trends/nocco-berry-rhubarb.md) - [Sugar-Free Fruity Cans](https://www.trendhunter.com/trends/lucozade-alert-1.md) - [Functional Mango-Flavored Fitness Drinks](https://www.trendhunter.com/trends/nocco-mango-del-sol.md) - [Refreshing Zero-Sugar Energy Drinks](https://www.trendhunter.com/trends/citrus-freeze.md) - [90s-Style Carbonated Drinks](https://www.trendhunter.com/trends/nocco-cherry-berry.md) - [Summery Sugar-Free Energy Drinks](https://www.trendhunter.com/trends/red-bull-sugarfree-editions.md) - [Antioxidant-Rich Sparkling Drinks](https://www.trendhunter.com/trends/naked-sparkling-energy.md) - [Functional Zero-Sugar Energy Drinks](https://www.trendhunter.com/trends/v8-energy-zero-sugar.md)