# Female-Founded Tea Ateliers Brook37 Launched its 'Epicurean Collection' with Global Fine Teas By Colin Smith | Published 2022-11-21 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/epicurean-collection-1 References: [brook37](https://brook37.com/)  'Brook37,' a female-founded tea atelier aiming to remove middle-men from the equation, announced the release of its '[Epicurean](https://www.trendhunter.com/trends/epicurean-butter) Collection.' This brand has built direct relationships with tea farms from Darjeeling, India, one of the most revered tea regions in the world. Additionally, Brook37 puts its products through a 56-point quality check to ensure only the finest quality for its consumers. This combines with the company's 'Farm to Cup' system that removes middle men and provides authentic, high-quality teas from regions around the globe directly to consumers. The Epicurean Collection includes four main flavors: 'Midnight Stroll,' 'Twilight Festival,' '[Lemongrass Chai](https://www.trendhunter.com/trends/chai-diaries),' and 'Lavender Earl Grey.' The Midnight Stroll is a flowery, aromatic tea, while the Twilight Festival is a mystic oolong tea with a musky, woody aroma. Each of its teas bring a unique mixture of aroma, taste, and sweetness, while offering [organic ingredients](https://www.trendhunter.com/trends/ethically-sourced-teas) that uplift the consumer. Image Credit: Brook37 ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 84% | Activity: 92% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [New Ventures](https://www.trendhunter.com/newventures) ## Key Themes ### Why This Trend Is Growing - **Direct-to-consumer Agriculture:** Brook37's 'Farm to Cup' system removes middle men and provides authentic, high-quality teas from regions around the globe directly to consumers. - **Authenticity in Agriculture:** Brook37's direct relationships with tea farms from Darjeeling, India ensures only the finest quality for its consumers through a 56-point quality check. - **Experience-based Food and Beverage Products:** The unique mixture of aroma, taste, and sweetness, combined with organic ingredients that uplift the consumer, makes Brook37's Epicurean Collection stand out in the market. ### Industries Being Reshaped - **Tea Industry:** Brook37's direct relationships with tea farms and emphasis on authenticity and quality presents opportunities for disrupting the traditional tea industry. - **Agriculture and Farming Industry:** Brook37's direct-to-consumer model could be applied to other agricultural products, disrupting traditional supply chains and providing consumers with more transparent and sustainable options. - **Food and Beverage Industry:** Experience-based food and drink products, such as Brook37's Epicurean Collection, have the potential to disrupt the traditional food and beverage industry and appeal to consumers seeking unique and high-quality products. ## Related on Trend Hunter - [Customizable Fine Tea Kits](https://www.trendhunter.com/trends/la-bonne-fille-fine-tea-company.md) - [Gourmand Teatime Fragrances](https://www.trendhunter.com/trends/high-tea-brown-girl-jane.md) - [Travel-Inspired Tea Collections](https://www.trendhunter.com/trends/magic-hour-wanderlust-tea.md) - [Opulent Floral Tea Collections](https://www.trendhunter.com/trends/brew-to-a-tea.md) - [Contemporary Premium Teas](https://www.trendhunter.com/trends/firebelly-tea.md) - [Modernized Earl Grey Teas](https://www.trendhunter.com/trends/all-day-earl-grey.md) - [Spiked Sparkling Teas](https://www.trendhunter.com/trends/spiked-sparkling-tea.md) - [Curated Tea Selections](https://www.trendhunter.com/trends/morris-park-collection.md) - [Decadent Dessert Teas](https://www.trendhunter.com/trends/almost-tea-dessert-tea.md)