# Tonal Springtime Sneakers Nike's Epic React Flyknits are Returning for Spring in New Colorways By Amy Duong | Published 2018-04-04 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/epic-react References: [hypebeast](https://hypebeast.com/2018/3/nike-epic-react-flyknit-spring-2018) & [nike](https://www.nike.com/us/en_us/) [Nike's](https://www.trendhunter.com/trends/atmosphere-colorway) signature Epic React Flyknit sneaker silhouette is returning with new colorways suitable for the spring weather. The new selection of colorways includes [tones of green](https://www.trendhunter.com/trends/evergreen-aura), pink, beige, blue, gray and red. The Epic React Flyknit sneakers rests on the label's iconic React cushioning foundation. On top of that unit is that comfortable [Flyknit upper](https://www.trendhunter.com/trends/flyknit-venture) to deliver a sense of flexibility when worn. The new wave of colorway selections come in both men's and women's editions, including the official 'Green Matcha' colorway, 'Horizon,' 'Pink Matcha,' and 'Off-White Alloy.' Some of the colorways cover the entire footwear silhouette in an all-over hue, and others boast a mix of multiple tones. The new spring-ready colorways of the signature Epic React Flyknits will be launching online, in-store and on the Nike SNKRS app. ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 99% | Activity: 93% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Why This Trend Is Growing - **Spring-ready Colorways:** New colorways for spring offer opportunities for sneaker brands to attract customers with fresh and vibrant options. - **Flexible Flyknit Upper:** The comfortable and flexible Flyknit upper in Nike's Epic React Flyknit silhouette presents opportunities for other footwear brands to explore innovative materials and construction techniques. - **Online Launch Strategies:** The launch of the new colorways on various platforms, including online and the Nike SNKRS app, highlights the importance of effective digital marketing and sales strategies for sneaker brands. ### Industries Being Reshaped - **Sneaker Industry:** The new colorways for Nike's Epic React Flyknit and their popularity in the sneaker community demonstrate the potential for growth and innovation within the sneaker industry. - **Athletic Footwear Industry:** The use of React cushioning technology in the Epic React Flyknit sneakers opens doors for other athletic footwear brands to incorporate innovative cushioning systems into their designs. - **Digital Retail Industry:** The online launch of new colorways and the prominence of the Nike SNKRS app highlights the importance of digital retail platforms and strategies in the sneaker industry. ## Related on Trend Hunter - [Pink Tonal Performance Sneakers](https://www.trendhunter.com/trends/atmosphere-colorway.md) - [Multi-Color Spring Sneakers](https://www.trendhunter.com/trends/air-max-90-1.md) - [Holiday-Honoring Pastel Sneakers](https://www.trendhunter.com/trends/easter-colorway-1.md) - [Bold Spring-Ready Layered Sneakers](https://www.trendhunter.com/trends/vivid-purple-colorway.md) - [Sunset-Centric Sneaker Colorways](https://www.trendhunter.com/trends/sunset-colorway.md) - [Layered Green Tonal Sneakers](https://www.trendhunter.com/trends/zoom-vomero-5-6.md) - [Green-Tinged Layered Sneakers](https://www.trendhunter.com/trends/evergreen-aura.md) - [Bold Tonal Gradient Sneakers](https://www.trendhunter.com/trends/air-max-plus-6.md) - [Bold Gradient Tonal Sneakers](https://www.trendhunter.com/trends/aqua-colorway.md)