# Cage-Free Protein Bars Epic Provisions' 'Epic Performance Bar' Features Nuts, Dates and Egg Whites By Laura McQuarrie | Published 2018-03-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/epic-performance-bar References: [bakingbusiness](http://www.bakingbusiness.com/articles/news_home/New_Products/2018/03/Epic_Provisions_debuts_next_ev.aspx?ID=%7BD8EE71F1-41DC-4D53-B0CA-19D5DF7B4544%7D) & [epicbar](https://epicbar.com/) Epic Provisions has made a name for itself with a range of meat-centric products like its organic grass-fed Bison Bacon bars, pork skin snacks and animal oils for cooking—at Natural Products Expo West it introduced that its all-new Epic Performance Bar will be made without meat. The Epic Performance Bar is launching as a line of [protein bars made with dates, nuts](https://www.trendhunter.com/trends/peanut-butter-cup-protein-bar) and cage-free egg whites. Some of the flavors that made their debut at the world's largest natural, organic and healthy products event included: Peanut Butter, Lemon, Almond Butter Chocolate and Peanut Butter Chocolate. As many consumers are making a concerted effort to reduce their consumption of meat, these [protein bars offer](https://www.trendhunter.com/trends/ms-high-protein-bars) a satisfying alternative to [meat-based protein snacks](https://www.trendhunter.com/trends/prime-bar) as fruit-based bars made with cage-free eggs. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 35% | Activity: 69% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Meat Alternatives:** Epic Provisions' cage-free protein bars provide a satisfying alternative to meat-based protein snacks. - **Fruit-based Bars:** The use of fruit-based ingredients in Epic Provisions' protein bars taps into the growing demand for healthier snack options. - **Reduced Meat Consumption:** The release of plant-based protein bars reflects the trend of consumers actively seeking to reduce their meat consumption. ### Sectors Adopting This - **Healthy Snacks:** The cage-free protein bars cater to the growing market of health-conscious individuals looking for convenient and nutritious snack options. - **Plant-based Food:** Epic Provisions' line of protein bars aligns with the plant-based food industry, which is experiencing significant growth and innovation. - **Protein Supplements:** The meat alternative protein bars offer an opportunity for the protein supplement industry to tap into a new consumer base seeking plant-based options. ## Related on Trend Hunter - [Plant-Based Nut Bar Snacks](https://www.trendhunter.com/trends/pure-protein-nut-bars.md) - [Nutrient-Packed Protein Bars](https://www.trendhunter.com/trends/pure-protein-ammmaze-bars.md) - [High-Protein Low-Ingredient Snack Bars](https://www.trendhunter.com/trends/rxbar-high-protein.md) - [Natural Ingredient Protein Bars](https://www.trendhunter.com/trends/pb2-performance-plant-protein-bars.md) - [Clean Ingredient Protein Bars](https://www.trendhunter.com/trends/bodybar-protein.md) - [Organic Plant-Based Protein Bars](https://www.trendhunter.com/trends/organic-plantbased-protein-bars.md) - [Easter Chocolate Protein Bars](https://www.trendhunter.com/trends/grenade-soft-core-creme-egg-protein-bar.md) - [Pumpkin Spice Protein Bars](https://www.trendhunter.com/trends/pumpkin-spice-protein-bar.md) - [Balanced Bakery-Inspired Snack Bars](https://www.trendhunter.com/trends/pure-protein-soft-baked-bars.md)