# Epic Lingerie Ads Michael Bay Returns for More Sexy Fun This Holiday Season By Peter Vallas | Published 2010-12-07 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/epic-lingerie-ads-revamped References: [creativecriminals](http://creativecriminals.com/tvcinemafilm/victoria-secret-fantasy/) Last [Holiday season](https://www.trendhunter.com/trends/nba-jingle-hoops) saw an epic commercial by Michael Bay for Victoria Secret's Christmas campaign. This year, while taking a break from directing the latest 'Transformers' flick, Michael Bay returns with more scantily clad sexy women. The [lingerie model-ridden spot](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty) features intense music, [sweeping camera moves](https://www.trendhunter.com/trends/alessandro-micheles), and suggestive scripting that asks "What is your fantasy?" Finally, a commercial that many viewers will want to replay over and over again -- for its creativity, of course. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 62% | Activity: 97% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### Key Themes Behind This Trend - **Epic Lingerie Ads:** Opportunity for brands to create provocative and attention-grabbing advertisements that are memorable and shareable. - **Holiday Campaigns:** Brands can leverage the holiday season to create buzz-worthy advertisements that capture consumer attention during this festive period. - **Celebrity Collaborations:** Collaborating with renowned directors and personalities like Michael Bay can elevate brand visibility and create a sense of excitement around the campaign. ### Where This Applies - **Fashion:** Fashion brands can utilize provocative advertisements to differentiate themselves and attract a younger, trend-driven demographic. - **Advertising:** Advertising agencies can explore innovative storytelling techniques and collaborations with famous directors to create impactful and memorable campaigns. - **Entertainment:** Entertainment companies can leverage the popularity of renowned directors like Michael Bay to generate buzz and create excitement around their brand collaborations. ## Related on Trend Hunter - [Fashion Brand Christmas Ads](https://www.trendhunter.com/trends/chanel-winter-tale.md) - [Whimsical High-Fashion Holiday Campaigns](https://www.trendhunter.com/trends/roger-vivier-holiday-2025.md) - [Unapologetic Lingerie Campaigns](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty.md) - [Reimagined Holiday Spots](https://www.trendhunter.com/trends/nba-jingle-hoops.md) - [Influencer-Backed Valentine's Day Collections](https://www.trendhunter.com/trends/bobbi-althoff.md) - [Playful Alcohol Ads](https://www.trendhunter.com/trends/aviation-gin-commercial.md) - [Playful Hide-And-Seek Holiday Campaigns](https://www.trendhunter.com/trends/chaumets-holiday-2025.md) - [AR-Focused Holiday Commercials](https://www.trendhunter.com/trends/share-more-joy.md) - [Cinematic Condiment Campaigns](https://www.trendhunter.com/trends/national-advertising-campaign.md)