# Pigmented Hydrating Lipsticks The Epic Kiss Nourishing Vegan Butter Lipstick Delivers Lip Care By Laura McQuarrie | Published 2021-08-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/epic-kiss-nourishing-vegan-butter References: [prnewswire](https://www.prnewswire.com/news-releases/meet-epic-kiss-kvd-beautys-new-role-breaking-lipstick-that-combines-high-pigment-color-and-hydrating-lip-care-301345234.html) & [kvdveganbeauty](https://www.kvdveganbeauty.com/lip/lipstick/epic-kiss-nourishing-vegan-butter-lipstick/40018.html) [KVD Beauty's](https://www.trendhunter.com/trends/gel-eyeshadow) Epic Kiss Nourishing Vegan Butter Lipstick saves beauty lovers from having to choose from high-payoff color and a formula that is hydrating, since the cruelty-free cosmetic product delivers on both pigmentation and lip care. The product is infused with plant-based cupuaçu butter for nourishment and hydration, so that it has the [comfortable feel of a balm](https://www.trendhunter.com/trends/bisou-balm) with all the color of lipstick. Available in 15 inclusive and bold yet wearable shades, the Epic Kiss Nourishing Vegan Butter Lipstick shares a shiny finish with options like Madam President, Role Breaker and Bluepink. The lip product is packaged in a sleek and studded white component that's made from 80% recycled materials, which speaks to beauty lovers who don't want to compromise their values for the sake of self-expression and style. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 77% | Activity: 56% | Freshness: 10% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Pigmented Vegan Lipsticks:** The rise of pigmented, vegan lipsticks infused with nourishing, plant-based ingredients. - **Hydrating Lip Care:** The growing demand for lip products that deliver both color and hydration, with ingredients like cupuaçu butter and other plant-based moisturizers. - **Eco-friendly Packaging:** The trend towards sustainable and recycled packaging for beauty and cosmetics products, including sleek and stylish designs. ### Who This Affects Most - **Beauty and Cosmetics:** The growing market for vegan and cruelty-free beauty products that prioritize both performance and sustainability. - **Natural and Plant-based Products:** A trend towards natural and green beauty products, including lipsticks that use cupuaçu butter and other plant-based moisturizers for healthy, nourishing lips. - **Sustainable Packaging:** The shift towards eco-friendly packaging for products in the beauty and cosmetics industry, from recycled materials to sleek, reusable designs. ## Related on Trend Hunter - [Versatile Long-Lasting Lipsticks](https://www.trendhunter.com/trends/longlasting-lipstick.md) - [Creamy Vegan Lipsticks](https://www.trendhunter.com/trends/cream-lip-stain.md) - [Deeply Hydrating Lipsticks](https://www.trendhunter.com/trends/deeply-hydrating-lipstick.md) - [Pigmented Gloss Sticks](https://www.trendhunter.com/trends/gloss-bomb-skix.md) - [Hydrating Vegan Lip Oils](https://www.trendhunter.com/trends/kush-lip-oil.md) - [Conditioning Glossy-Wet Lipsticks](https://www.trendhunter.com/trends/rabanne-beauty-dramalips.md) - [Creamy Multitasking Lipsticks](https://www.trendhunter.com/trends/multitasking-lipstick.md) - [French-Style Sheer Lipsticks](https://www.trendhunter.com/trends/bisou-jelly.md) - [Romantic Statement Lipsticks](https://www.trendhunter.com/trends/vamp-lipstick.md)