# Business Esports Partnerships EPIC Global Recruits Endpoint CeX to Help with Securing Partnerships By Kanesa D | Published 2023-01-10 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/epic-global References: [esportsinsider](https://esportsinsider.com/2023/01/endpoint-esports-epic-global) & [endpoint.gg](https://endpoint.gg/)  [Endpoint CeX](https://www.trendhunter.com/trends/endpoint-tiktok) (Endpoint) has partnered with esports agency [EPIC Global](https://www.trendhunter.com/trends/team-liquid) to help the agency with securing potential partnerships and sponsorships to better the organization. Endpoint is known for its CS:GO roster, the top-ranked squad in the UK, and its Rocket League roster. EPIC Global plans to use the agency’s contacts and expertise to negotiate more collaborations and has stated on LinkedIn that it intends to "grow Endpoint's portfolio of partners in important categories." Currently, EPIC Global represents [Tundra Esports](https://www.trendhunter.com/trends/tundra-esports), Norwich FC, Jesse Lingard, and more. Most notably, the brand helped Lingard’s JLINGZ brand secure a deal with Web3 company Virtua and hardware brand Xtrfy. Endpoint has also announced plans to open doors to a new headquarters for its content creators and esports teams. Image Credit: EPIC Global, Endpoint Esports ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 15% | Activity: 6% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) ## Key Themes ### What Makes This Trend Stand Out - **Esports Partnerships:** Exploring potential collaborations for esports organizations in various sectors such as tech and fashion - **Branding in Esports:** Developing and promoting esports team and player brands to attract sponsorships and partnerships - **Esports Agency Services:** Providing specialized services such as negotiation and partnership management for esports organizations ### Sectors Adopting This - **Esports:** Opportunities for developing new partnerships and sponsorships in the rapidly growing esports industry - **Marketing:** Innovative marketing strategies and branding techniques for esports teams and players - **Sports and Entertainment:** Exploring potential partnership opportunities between traditional sports and entertainment organizations with esports organizations ## Related on Trend Hunter - [Peripheral-Focused Esports Partnerships](https://www.trendhunter.com/trends/excel-esports-1.md) - [Community-Focused Esports Initiatives](https://www.trendhunter.com/trends/endx-1.md) - [Live-Streaming Creator Networks](https://www.trendhunter.com/trends/endpoint-tiktok.md) - [Esports Trading Partnerships](https://www.trendhunter.com/trends/endx.md) - [Gaming PC Partnerships](https://www.trendhunter.com/trends/excel-esports-x-pcspecialist.md) - [Esports Business Collaborations](https://www.trendhunter.com/trends/blast-premier.md) - [Creator-Based Streaming Deals](https://www.trendhunter.com/trends/endpoint.md) - [Esports Networking Activations](https://www.trendhunter.com/trends/draytek.md) - [Asia-Based Esports Partnerships](https://www.trendhunter.com/trends/ence.md)