# Holiday Video Game Promotions Epic Games is Celebrating the Holidays with Discounts and Freebies By Colin Smith | Published 2021-12-28 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/epic-games-store References: [theverge](https://www.theverge.com/good-deals/2021/12/18/22841966/epic-games-store-winter-sale-logitech-razer-gaming-mouse-keyboard-microsoft-surface-pro-8-deal-sale) & [epicgames](https://www.epicgames.com/store/en-US/)  'Epic Games,' a digital platform and hub for video games, has released an array of celebratory promotions on the '[Epic Games Store](https://www.trendhunter.com/trends/dead-island-2-free)' for the holidays. These celebrations include two main promotions, one focused on freebies, and one focused on discounts. For the free giveaway promotion, Epic Games is hosting a '[12 Days of Christmas](https://www.trendhunter.com/trends/whataburger-12-days-of-whatacheer)' promotion on its store platform where users can claim one [free game per day](https://www.trendhunter.com/trends/paywhatyouwant-gaming-platform) on each of the 12 days surrounding Christmas. These games are pre-selected, though, so there are no options available. However, for the consumers who are after a certain game on the store, Epic Games has also given every user a one-time discount of $10 on any game valued at over $15, which means buyers can get a game for as little as $5. Image Credit: Epic Games ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 8% | Activity: 2% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### What's Driving This Trend - **Holiday Video Game Promotions:** Video game companies can attract consumers during holidays through discounts and freebies. - **Digital Game Platforms:** There is a disruptive innovation opportunity in creating a new digital game platform that offers unique, personalized discounts and promotions for holidays. - **Pre-selected Game Promotions:** A trend in pre-selected game promotions during the holidays can lead to increased consumer engagement and revenue. ### Who This Affects Most - **Video Game:** Video game companies can increase revenue during the holidays through promotions and discounts on their digital platforms. - **Online Marketplaces:** Online marketplaces can benefit from implementing holiday promotions and discounts to attract new buyers and increase sales. - **E-commerce Platforms:** E-commerce platforms can incorporate holiday promotions into their strategy to gain competitive advantage and attract new customers to their platform. ## Related on Trend Hunter - [Weekly Free Game Promotions](https://www.trendhunter.com/trends/dead-island-2-free.md) - [Free Sci-Fi Games](https://www.trendhunter.com/trends/star-wars-squadrons.md) - [Easter-Themed Game Giveaways](https://www.trendhunter.com/trends/mystery-egg-bundle.md) - [Lunar New Year Promotions](https://www.trendhunter.com/trends/gmg-lny.md) - [Seasonal Promotional Sweepstakes](https://www.trendhunter.com/trends/12-days-of-gametime.md) - [Holiday-Themed Restaurant Events](https://www.trendhunter.com/trends/events-and-promotions.md) - [Celebratory Seasonal QSR Deals](https://www.trendhunter.com/trends/wendys-12-days-of-holiday-deals.md) - [Holiday Countdown Retailer Promotions](https://www.trendhunter.com/trends/dollar-general-24-days-of-savings.md) - [Holiday Gift Card Promotions](https://www.trendhunter.com/trends/gift-card-promotions.md)