# Dramatized Bus Ads Following the Epic Bus Commercial, Midttrafik Profiles the Epic Passenger By Laura McQuarrie | Published 2015-02-23 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/epic-bus References: [creativeguerrillamarketing](http://www.creativeguerrillamarketing.com/viral-marketing/midttrafik-bus-viral-ad-may-epic-bus-video-advertisement-ever/) & [youtube](https://www.youtube.com/watch?v=acq5CGbUgfs) Watching an advertisement about a bus probably doesn't sound too appealing, but amazingly, Midttrafik's over-the-top Epic Bus commercial from 2012 went absolutely viral on [YouTube](https://www.trendhunter.com/trends/the-underdogs). Now, as a follow-up to its [dramatic ad](https://www.trendhunter.com/trends/bookingyeah-campaign) years later, the bus company is showing what kind of people are riding its vehicles. The Epic Passenger is a fairly ordinary guy, who's painted as an extraordinary individual—he wears windbreakers and shoes bought from an outlet mall, but he has a following and incredibly luck in his daily life. The comical ad is a great way for Midttrafik to celebrate its customers and stir up some excitement about something as [ordinary as riding the bus](https://www.trendhunter.com/trends/taxi-driver). While its buses may be exactly what you'd expect for travel, its advertisements definitely amp its offerings up to the next level of awesome. ## Trend Insights (Trend Hunter) - Score: 0.5/10 - Popularity: 2% | Activity: 5% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **Viral Advertising:** There is immense potential in creating over-the-top and captivating ads that have the potential to go viral. - **Celebrating Customers:** Companies can use humorous ads to show appreciation for their customers and generate excitement about their offerings. - **Extraordinary Everyday:** Highlighting the extraordinary aspects of everyday life in advertising can make ordinary products/services more appealing and interesting. ### Industries Being Reshaped - **Transportation:** The transportation industry can leverage viral advertising to create buzz around their services, attracting more customers. - **Marketing and Advertising:** The marketing and advertising industry can explore the use of humor to celebrate customers and create memorable campaigns. - **Retail:** Retail industries can use humorous advertisements to elevate ordinary products and generate more interest from consumers. ## Related on Trend Hunter - [Comedic Cruise Spots](https://www.trendhunter.com/trends/its-different-out-here.md) - [Auto-Centric Short Films](https://www.trendhunter.com/trends/relax-we-care.md) - [Cheeky Electric Vehicles Ads](https://www.trendhunter.com/trends/koda-hijacks-competitors.md) - [Short Film-Inspired Ads](https://www.trendhunter.com/trends/the-underdogs.md) - [Intense Elemental-Inspired Sportswear Spots](https://www.trendhunter.com/trends/engineered-for-whatever-ad.md) - [Humorous Automotive Campaigns](https://www.trendhunter.com/trends/where-have-you-been.md) - [Reality-Bending Car Ads](https://www.trendhunter.com/trends/cargurus-latest-ad.md) - [Humorous Natural Deodorant Campaigns](https://www.trendhunter.com/trends/every-man-jack-still-smell-good.md) - [Travel-inspired Brand Campaigns](https://www.trendhunter.com/trends/road-and-beyond.md)