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# Hefty Vegan-Friendly Burrito
Del Taco Just Launched Three New Beyond Meat Epic Burrito Options

By Katherine Pendrill | Published 2020-07-07 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/epic-burrito
References: [qsrmagazine](https://www.qsrmagazine.com/news/del-taco-introduces-new-epic-burritos-beyond-meat)

In an effort to cater to the growing number of consumers going vegan, [Del Taco](https://www.trendhunter.com/trends/bean-rice-and-cheese-burrito) has teamed up with [Beyond Meat](https://www.trendhunter.com/trends/beyond-carne-asada-steak) to launch three new Epic Burrito options.

While many fast food brands have launched plant-based products made with Beyond Meat, these dishes often contain cheese or other dairy-based sauces—making them unsuitable for vegans. In contrast, two of Del Taco's new Epic Burritos are completely vegan. There's the Epic Beyond Original Mex Burrito made with plant-based Beyond Meat, slow-cooked beans, cilantro lime rice, guacamole, and pico de gallo. There's also the Epic Beyond Fresh Avocado Burrito, made with plant-based Beyond Meat, cilantro lime rice, sliced avocado, fresh-made pico de gallo, salsa casera, and seasoned black beans.

Beyond the vegan options, there's also a new Epic Beyond Loaded Queso Burrito that includes creamy Queso Blanco, and shredded cheddar cheese.

Image Credit: Del Taco

## Trend Insights (Trend Hunter)

- Score: 0.5/10
- Popularity: 3% | Activity: 3% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Why This Trend Is Growing

- **Growing Demand for Vegan Fast Food:** Quick-serve chains that can offer vegan and plant-based options will capture market share among growing numbers of vegan consumers.
- **Rising Popularity of Beyond Meat:** Beyond Meat's partnership with Del Taco as well as other fast food chains indicates the growing demand for vegan-friendly meat alternatives.
- **Increasing Availability of Vegan Options in Fast Food:** More fast food companies are expanding their plant-based menu options to attract and retain vegan customers.

### Industries Being Reshaped

- **Fast Food:** As consumers demand more plant-based options, fast food chains will need to innovate and adapt to keep up with competitors.
- **Alternative Protein:** Beyond Meat and other alternative protein companies will play a critical role in providing options for vegan and health-conscious consumers seeking plant-based alternatives to meat and dairy products.
- **Food Service:** Food service providers and catering companies will need to offer plant-based options to remain competitive and capture the growing market of vegan consumers.

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