# Over-the-Top Baking Kits Duncan Hines' Epic Baking Kits Take Inspiration from Social Media By Laura McQuarrie | Published 2021-01-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/epic-baking-kits References: [foodbusinessnews.net](https://www.foodbusinessnews.net/articles/17624-duncan-hines-debuts-baking-kits-inspired-by-social-media) & [duncanhines](https://www.duncanhines.ca/) Duncan Hines created Epic Baking Kits that make [brightly colored cakes, cookies and brownies](https://www.trendhunter.com/trends/cupcake-kit), and include the frosting, decorative details and other necessary additions to create over-the-top treats. Chocolate lovers are bound to be tempted by the [S'mores](https://www.trendhunter.com/trends/smores-skillet-kit) Brownie Kit with layers of graham cracker crust and mini marshmallows, while Fruity Pebbles fans will delight in all the colors of the confetti cake mix. These Epic Baking Kits were inspired by sweet treats on social media and from bakeries, and they promise to create share-worthy snacks and desserts in just four steps. As people spend more time in the kitchen baking everything from bread to freshly made cookies, they are experimenting with new treats like never before. These kits help to simplify home baking by providing most of the essentials for whipping up [colorful, texture-rich treats at home](https://www.trendhunter.com/trends/fancy-baking-confetti). Image Credit: Duncan Hines ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 75% | Activity: 75% | Freshness: 9% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Over-the-top Baking:** The trend of over-the-top baking is inspiring the creation of baking kits with vibrant colors and textures to create share-worthy snacks and desserts. - **Social Media-inspired Kits:** Baking kits inspired by sweet treats on social media are becoming popular, paving the way for more baking kit offerings with creative and trendy ingredients and designs. - **Simplification of Home Baking:** There is a growing trend for simplified home baking with kits that provide most of the essentials for creating homemade treats, making it easier for people to experiment with new recipes. ### Sectors Adopting This - **Baking Mix Industry:** The baking mix industry can create new products with trendy ingredients and designs, appealing to customers looking for simplified and creative baking options. - **Food Retail Industry:** The food retail industry can expand their selection of ready-to-make baking kits, appealing to customers who want to explore their baking creativity at home with easy-to-use kits. - **Social Media Marketing Industry:** The social media marketing industry has an opportunity to market popular baking trends on social media, further increasing engagement and buyer interest in baking kits and supplies. ## Related on Trend Hunter - [Valentine’s-Themed Cookie Kits](https://www.trendhunter.com/trends/chocolate-sandwich-cookie-kit.md) - [Cinnamon Roll Muffin Mixes](https://www.trendhunter.com/trends/muffin-kit.md) - [Easter Hunt-Themed Baking Kits](https://www.trendhunter.com/trends/easter-egg-hunt-cupcake-kit.md) - [International Flavor Baking Kits](https://www.trendhunter.com/trends/naksha-baking-kits.md) - [Celebrity-Backed Baking Mixes](https://www.trendhunter.com/trends/dolly-parton.md) - [Sprinkle Cake Mixes](https://www.trendhunter.com/trends/funfetti-celebrations-cake-mix.md) - [Bakery-Inspired At-Home Baking Mixes](https://www.trendhunter.com/trends/pillsbury-baking-products.md) - [Streaming Series Baking Kits](https://www.trendhunter.com/trends/betty-crocker-bridgerton.md) - [Instant Gratification Cake Kits](https://www.trendhunter.com/trends/tasty-tinies.md)