# Gender Specific Tablets The ePad Femme is a Tablet Designed for Women and is Causing Controversy By Andrew Sztein | Published 2013-03-13 | World Source: Trend Hunter, https://www.trendhunter.com/trends/epad-femme References: [mashable](http://mashable.com/2013/03/13/first-tablet-for-women) & [arstechnica](http://arstechnica.com/gadgets/2013/03/finally-a-tablet-simple-enough-for-a-woman-to-use-sarcasm/) The ePad Femme, a new tablet designed exclusively for women from Middle-Eastern [Eurostar](https://www.trendhunter.com/trends/flight-function), is generating some controversy for what some are perceiving as insulting to women. The tablet comes pre-loaded with apps that Eurostar thinks that Middle-Eastern women will want to use, such as Yoga, cooking, shopping and weight loss. The ePad Femme also comes pre-loaded with a bright pink background. Some consumers are upset at the idea that women aren't tech-savvy enough to download their own apps and the presumptuous nature of the color and app choices. Eman Al Nafjan, a Saudi feminist blogger is quoted in the original Mashable article as saying that since Saudi women aren't allowed to drive or travel without a male relative, they end up spending lots of time at home and online. Perhaps this is all just a misunderstanding and Eurostar just wanted to release a product for the less tech-savvy women in their market segment? Either way, the optics could be better. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 18% | Activity: 47% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Regional](https://www.trendhunter.com/regional) ## Key Themes ### What's Driving This Trend - **Gender-specific Technology:** Opportunity for companies to develop innovative and inclusive technology solutions that cater to specific gender preferences. - **Personalized Pre-loaded Apps:** Potential for customization of devices with pre-loaded apps tailored to individual user needs and interests. - **Controversial Marketing Strategies:** Growing importance of ethical and inclusive marketing approaches to avoid backlash and negative consumer perception. ### Who This Affects Most - **Technology:** Opportunity for tech companies to develop gender-specific devices and software solutions. - **App Development:** Rise in demand for customizable apps that cater to individual preferences and interests. - **Marketing and Advertising:** Growing need for inclusive and socially responsible marketing strategies to avoid controversy and backlash. ## Related on Trend Hunter - [Fashionable Desktop Design Tablets](https://www.trendhunter.com/trends/wondlet-graphics-tablet.md) - [Female Wellness Platforms](https://www.trendhunter.com/trends/empowerrf.md) - [Designer-Targeted Tablet Concepts](https://www.trendhunter.com/trends/pen-tablet.md) - [Targeted Reproductive Health Apps](https://www.trendhunter.com/trends/reproductive-health-app.md) - [Content-Creation Touchscreen Tablets](https://www.trendhunter.com/trends/touchscreen-tablet.md) - [Kid-Focused Educational Tablets](https://www.trendhunter.com/trends/smile-zemi.md) - [Tablet-Integrated Fashion](https://www.trendhunter.com/trends/lenovo-tab-wear-collection.md) - [Multipurpose Lifestyle Tablets](https://www.trendhunter.com/trends/iscream-homelearn-book.md) - [Digital Creative Professional Tablets](https://www.trendhunter.com/trends/huawei-matepad-edge.md)