# Oversized Otherworldly Headwear Astounding Style at China Fashion Week's Eon Fashion Awards By Summer Luu | Published 2010-10-28 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/eon-fashion-awards References: [highsnobette](http://www.highsnobette.com/news/2010/10/26/china-fashion-week-eon-fashion-award/) & [zimbio](http://www.zimbio.com/pictures/sX_eYZhn1en/China) For China Fashion Week, the annual Eon Fashion Awards followed its tradition of offering statement pieces in outrageously freakish looks. From makeup to headgear, the pieces featured had [whimsical, fairytale](https://www.trendhunter.com/trends/chanel-spring-summer-2026) and [sci-fi influences](https://www.trendhunter.com/trends/fendi-and-mad-architects). Styles included outrageous yet elegant [feathered eyelashes](https://www.trendhunter.com/trends/specsavers-eyewear) and curly, sculpted headpieces, some of which resembled Medusa's head of slithering snakes. The Eon Fashion Awards is a makeup and styling contest, and with such fabulously over-the-top looks, this year's competition had me cheering for virtually every designer. ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 99% | Activity: 94% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Whimsical Fashion:** The trend of incorporating whimsy and fantasy into fashion designs creates opportunities for designers to explore bold and imaginative styles. - **Statement Headwear:** The trend towards oversized, sculpted, and unconventional headwear presents opportunities for designers to create eye-catching and memorable pieces that redefine traditional fashion norms. - **Fantastical Makeup:** The trend of incorporating fantasy and sci-fi influences into makeup creates opportunities for makeup artists to experiment with bold and innovative styles that push boundaries. ### Where This Applies - **Fashion Design:** The fashion industry can capitalize on the trend of incorporating whimsy and fantasy into designs by creating collections that cater to consumers' desire for bold and imaginative styles. - **Makeup Artistry:** The makeup industry can capitalize on the trend of creating fantastical makeup looks by experimenting with new products and techniques to create bold and innovative styles. - **Event Planning:** The event planning industry can capitalize on the trend of statement headwear by incorporating bold and unconventional headpieces into event themes, creating memorable experiences for attendees. ## Related on Trend Hunter - [Futuristic Headgear Designs](https://www.trendhunter.com/trends/moonveil-collection.md) - [Avant-Garde Radish Accessories](https://www.trendhunter.com/trends/radish-hat.md) - [Edgy Backpack-Centric Fashion Shows](https://www.trendhunter.com/trends/at-the-edge-of-time.md) - [Elegant New Year-Inspired Fashion](https://www.trendhunter.com/trends/alexander-wang-2024.md) - [Futuristic Statement Fashion](https://www.trendhunter.com/trends/the-future-is-not-set.md) - [Chinese Luxury Brand Collections](https://www.trendhunter.com/trends/zouxin.md) - [LED-Infused Festival Fashion](https://www.trendhunter.com/trends/tinsel-arcade.md) - [Chic Statement Eyewear](https://www.trendhunter.com/trends/specsavers-eyewear.md) - [Statement-Making Oatmeal Outfits](https://www.trendhunter.com/trends/porridge-dress.md)