<!-- canonical: https://www.trendhunter.com/trends/enzyme-scrub -->
<!-- robots: noindex -->

# Powerfully Gentle Enzyme Scrubs
The Yo Glow Enzyme Scrub Has Pineapple & Papaya Enzymes

By Laura McQuarrie | Published 2020-02-05 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/enzyme-scrub
References: [bustle](https://www.bustle.com/p/huda-kattan-launches-wishful-a-skin-care-brand-aimed-at-making-your-skin-dreams-come-true-21772117) & [shophudabeauty](https://www.shophudabeauty.com/en_AE/wishful.html)

[Huda Beauty](https://www.trendhunter.com/trends/jelly-lip-balm) is introducing WISHFUL as a new line of cruelty-free skincare products that are clean, minimalist and results-focused—the first release from the line is the Yo Glow Enzyme Scrub. The exfoliating scrub is infused with pineapple and papaya enzymes, plus AHAs and BHAs to promote a healthy-looking glow.

Inspired by the wish of having radiant skin even without makeup, [Huda Kattan](https://www.trendhunter.com/trends/easy-bake-intense) created a powerful yet gentle [enzyme scrub](https://www.trendhunter.com/trends/plumtox-by-le-prunier) made with all-natural ingredients. The three-in-one scrub boasts a combination of fruit extracts, acids and soft exfoliants to deliver on its promise in just 10 days. The product is said to have a lightweight and milky texture that's beneficial for clearing away dead skin cells and impurities, creating a smooth base for applying makeup if so desired.

Image Credit: Huda Beauty

## Trend Insights (Trend Hunter)

- Score: 1.9/10
- Popularity: 28% | Activity: 20% | Freshness: 9%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics)

## Key Themes

### Why This Trend Is Growing

- **Cruelty-free Skincare:** Opportunity for companies to develop and market skincare products that are ethically produced and not tested on animals.
- **Clean and Minimalist Beauty:** Demand for simple and natural skincare products that prioritize effectiveness and transparency.
- **Enzyme-based Exfoliation:** Potential for innovative exfoliating products that use enzyme-based ingredients to gently remove dead skin cells.

### Industries Being Reshaped

- **Beauty and Personal Care:** Companies can capitalize on the growing demand for cruelty-free and clean skincare products that align with consumer values.
- **Natural and Organic Beauty:** Opportunity in the market for organic skincare products made with all-natural ingredients and free from harmful chemicals.
- **Cosmetics Manufacturing:** Innovative formulations and production techniques can be developed to create effective yet gentle exfoliating products based on enzymes.

## Related on Trend Hunter

- [Exfoliating Fruit Enzyme Scrubs](https://www.trendhunter.com/trends/fruit-enzyme-scrub.md)
- [Firming Tropically Inspired Exfoliatiors](https://www.trendhunter.com/trends/firming-shea-sugar.md)
- [Pineapple-Based Exfoliators](https://www.trendhunter.com/trends/pineapple-peeling-gel.md)
- [Enzyme-Powered Peeling Gels](https://www.trendhunter.com/trends/enzyme-peeling-gel.md)
- [Ultra-Refreshing Gel Cleansers](https://www.trendhunter.com/trends/luma-leaf.md)
- [Potent Skin-Energizing Mask](https://www.trendhunter.com/trends/skin-energizing-mask.md)
- [Biodegradable Facial Exfoliants](https://www.trendhunter.com/trends/glowery-pillow-prep.md)
- [Pudding-Like Exfoliating Creams](https://www.trendhunter.com/trends/nourish-nutrient-rich-soil-resurfacing-mask.md)
- [Overnight AHA Exfoliators](https://www.trendhunter.com/trends/overnight-star.md)