# Enzyme-Based Drinks These Enzyme Fruit Drinks are Featured in Quirky Packaging By Mishal Omar | Published 2016-09-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/enzyme-fruit-drink References: [packagingoftheworld](http://www.packagingoftheworld.com/2016/09/enzyme-drink.html) & [mousegraphics.eu](http://www.mousegraphics.eu/??) These enzyme fruit drinks are branded with endearing labeling that is likely to capture the attention of [health-conscious consumers](https://www.trendhunter.com/trends/cleveland-kitchen1). The branding for these juices was designed by the creative agency 'mousegraphics,' which was assigned to create packaging that will target young adults with middle to high incomes. The resulting packages reveal illustrations of a woman with hair that has been replaced with the main fruit ingredient of each of these individual enzyme fruit drinks. The juices are healthy and their branding is meant to evoke a sense of calm in the people viewing it. These juices take advantage of the [current popularity of enzymes](https://www.trendhunter.com/trends/multifunctional-juices) in a way that is creative, eye-catching and ideal for health-conscious young adults. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 45% | Activity: 63% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Enzyme-based Drinks:** Opportunity for creative and eye-catching packaging that targets health-conscious young adults. - **Quirky Packaging:** Opportunity to capture the attention of consumers with unique and appealing packaging designs. - **Health-conscious Consumers:** Opportunity to cater to the growing demand for healthy beverage options. ### Where This Applies - **Beverage Industry:** Opportunity to introduce innovative, enzyme-based drinks into the beverage market. - **Creative Agency Industry:** Opportunity to provide branding and packaging design services for enzyme-based drinks and other health-focused products. - **Health and Wellness Industry:** Opportunity to tap into the health-conscious consumer market with enzyme-based drinks and other nutritious products. ## Related on Trend Hunter - [Eye-Catching Fruit Cups](https://www.trendhunter.com/trends/dole-sunshine-company-packaging.md) - [Vibrant Organic Product Branding](https://www.trendhunter.com/trends/fruit-bliss.md) - [Colorful Kombucha Branding](https://www.trendhunter.com/trends/colorful-kombucha-branding.md) - [Textural Coconut-Infused Drinks](https://www.trendhunter.com/trends/hello-day-magico-drinks.md) - [Fruit Texture Juice Packaging](https://www.trendhunter.com/trends/vimto-packaging.md) - [Modern Vitamin-Powered Water Rebrands](https://www.trendhunter.com/trends/vitaminwaters.md) - [Edgy Gut Health Beverages](https://www.trendhunter.com/trends/killer-fruit.md) - [Functional Health-Focused Packaging Aesthetics](https://www.trendhunter.com/trends/cleveland-kitchen1.md) - [Multi-Benefit Wellness Beverages](https://www.trendhunter.com/trends/multifunctional-juices.md)