# Individuality-Honoring Lookbooks The New Enzo Blues Summer Collection is Dubbed 'Chillers' By Riley von Niessen | Published 2018-05-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/enzo-blues-summer References: [fuckingyoung.es](http://fuckingyoung.es/enzo-blues-summer-2018/) & [enzoblues](http://www.enzoblues.com/) The Enzo Blues Summer 2018 collection was recently revealed, and is introduced with a stylized lookbook that pays tribute to those who aren't afraid to stand out in a group. Due to this, the Seoul-based streetwear label dubbed the collection 'Chillers,' a word that's said to reference a friend who proclaims their individuality by functioning as a trendsetter, and who doesn't care if others understand them or not. To showcase this inspiration, Enzo Blues pictures its models alone in the lookbook, with each boasting a bold and colorful look that's styled with an array of different pieces. Although all different, the looks are held together by a common theme of youthful playfulness. All of the pieces in the Chillers collection are currently available on the Enzo Blues website. Image Credit: Dongwoo Kang ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 59% | Activity: 20% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Individuality-focused Lookbooks:** Fashion brands can create lookbooks that highlight individuality and uniqueness, inspiring customers to embrace their personal style. - **Youthful Playfulness in Fashion:** Fashion labels can incorporate bold, colorful pieces with a playful aesthetic to appeal to a younger generation of customers. - **Trendsetting as Individuality:** Brands can market themselves as supporters of individuality by promoting trendsetters and their unique personal style. ### Who This Affects Most - **Fashion:** Fashion brands can incorporate unique, stand-out pieces into their collections to promote individuality and appeal to trendsetting customers. - **Marketing:** Marketing companies can create campaigns that celebrate and promote individuality, encouraging customers to embrace their unique style and personality. - **Retail:** Retail stores can curate collections and displays that showcase individuality and unique personal style, appealing to customers who strive for unconventional fashion. ## Related on Trend Hunter - [Summer-Inspired Vibrant Streetwear](https://www.trendhunter.com/trends/colorful-rebel.md) - [Festive Lifestyle Streetwear Capsules](https://www.trendhunter.com/trends/autonomy-collection-3.md) - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md) - [Scrapbook-Inspired Fall Fashion](https://www.trendhunter.com/trends/creative-class-uniform.md) - [Summer-Centric Lifestyle Fashion](https://www.trendhunter.com/trends/uniqlo-u-4.md) - [Gen Z Elevated Spring Basics](https://www.trendhunter.com/trends/grey-bandit-spring-2024-collection.md) - [Identity-Exploring Clothing](https://www.trendhunter.com/trends/shapes-we-take.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md)