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# Self-Sterilizing Coating Technologies
EnvisionSQ Pivots its Anti-Smog Technology Amid COVID-19

By Grace Mahas | Published 2020-05-12 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/envisionsq
References: [marsdd](https://www.marsdd.com/magazine/how-canadian-startups-are-tackling-the-covid-19-crisis/) & [envisionsq](https://envisionsq.com/)

In the wake of [COVID-19](https://www.trendhunter.com/trends/ecoconscious-covid19-testing-kit), Guelph startup EnvisionSQ has pivoted its technology in order to combat the pandemic. The brand's traditional anti-smog traffic barrier technology that cleans air pollutants indoors and out has been transformed into a [self-sterilizing coating](https://www.trendhunter.com/trends/antimicrobial-additive). The NanoClean coating is able to [kill bacteria on contact](https://www.trendhunter.com/trends/prevasive-botanical-disinfectant) (with more than a 99.99% effectiveness rate) on anything ranging from a kitchen table to swing sets with a shelf-life of one year.

In addition, when the NanoClean coating is exposed to light, "a special photocatalytic ingredient provides an extra boost of germ-killing action." This makes it ideal to use at high-traffic outdoor areas to help surfaces remain safe for weeks or more after it's been applied.

Image Credit: EnvisionSQ

## Trend Insights (Trend Hunter)

- Score: 6.2/10
- Popularity: 89% | Activity: 88% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Science](https://www.trendhunter.com/science)

## Key Themes

### Key Themes Behind This Trend

- **Self-sterilizing Coating:** EnvisionSQ's NanoClean coating provides a germ-killing action and has the potential to revolutionize the cleaning and disinfection industry.
- **Photocatalytic Technology:** Using special photocatalytic ingredients to enhance germ-killing action presents an opportunity for disruptive innovation in the coatings and surface treatment industry.
- **Pivoting Technology Amid Pandemic:** EnvisionSQ's pivot from anti-smog technology to self-sterilizing coating technology showcases the potential for companies to find new applications for their products during the pandemic and beyond.

### Where This Applies

- **Cleaning and Disinfection:** EnvisionSQ's NanoClean coating has the potential to provide a safer and more effective method of cleaning and disinfecting surfaces, disrupting the traditional cleaning and disinfection industry.
- **Construction and Architecture:** The incorporation of self-sterilizing coatings in building materials and high-traffic outdoor areas presents a disruptive innovation opportunity for the construction and architecture industry.
- **Environmental Technology:** EnvisionSQ's pivot to self-sterilizing coating technology showcases the potential for the environmental technology industry to find new and innovative ways to combat pandemics and improve public health.

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