# Letter Grows Into Flowers Honda's Green Marketing By lourdes sanchez bayas | Published 2008-03-07 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/environmental-trends-honda-sends-customers-letter-that-grows-into-flowers References: [directdaily.blogspot](http://directdaily.blogspot.com/2008/03/honda-plant-this-letter.html) [Honda](https://www.trendhunter.com/trends/project-courage), in an attempt to show that it can go green, sent customers of its lawn and garden equipment, a letter that literally grows. Printed on a special paper that contains seeds, the text invites the readers to plant the letter(once they have read it I suppose), to help neutralize the carbon in the atmosphere. The seeds contained within the letter grow into flowers and both the envelop and the paper were 100% recycled, acid-free and environmentally-friendly. Kudos for Honda. I hope the company's interest in the environment is not just a publicity stunt and a passing trend. One can only hope. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 28% | Activity: 58% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Green Marketing:** Disruptive innovation opportunity: Developing innovative eco-friendly advertising strategies that actively engage customers and promote environmental consciousness. - **Seed Paper:** Disruptive innovation opportunity: Creating new applications for seed-infused paper to encourage environmentally sustainable practices and provide a unique customer experience. - **Carbon Neutrality:** Disruptive innovation opportunity: Designing carbon offset initiatives that incorporate tangible and interactive elements, fostering greater engagement and participation from individuals and organizations. ### Sectors Adopting This - **Automotive:** Disruptive innovation opportunity: Integrating sustainable practices and green marketing strategies into the automotive industry to attract environmentally-conscious consumers and drive industry-wide change towards more eco-friendly vehicles. - **Advertising:** Disruptive innovation opportunity: Leveraging seed paper and other eco-friendly advertising materials to create memorable brand experiences and communicate sustainability efforts. - **Printing/publishing:** Disruptive innovation opportunity: Developing eco-friendly printing techniques and materials like seed paper to offer environmentally-conscious options for various printing and publishing needs. ## Related on Trend Hunter - [Plantable Seed-Infused Stationery](https://www.trendhunter.com/trends/jalebi.md) - [Festive Plantable Pencils](https://www.trendhunter.com/trends/plantable-pencils.md) - [Hospital Entertainment Campaigns](https://www.trendhunter.com/trends/project-courage.md) - [Plantable Phone Cases](https://www.trendhunter.com/trends/igreen-cover.md) - [Biodegradable Growing Kits](https://www.trendhunter.com/trends/sow-co-bonsai-tree.md) - [Whimsical Garden Product Campaigns](https://www.trendhunter.com/trends/where-the-good-things-gro.md) - [Flower Seed Salad Campaigns](https://www.trendhunter.com/trends/wildflower-seeds.md) - [Eco Colourful Flower Kits](https://www.trendhunter.com/trends/grow-colors.md) - [Battery-Powered Lawn Mowers](https://www.trendhunter.com/trends/batterypowered-lawn-mowers.md)