# Environmental Cars Can Be Super Awesome Too LifeCar By Ayman | Published 2008-02-21 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/environmental-lifecar References: [morgan-motor](http://www.morgan-motor.co.uk/lifecar/lifecar.html) The Morgan **LifeCar** is a concept car due to be launched at the Geneva Show in March 2008. According to the makers, the LifeCar's purpose is to demonstrate that a zero emission vehicle can also be fun to drive. The project is a collaboration between Oscar Automotive, Cranfield University, QinetiQ, [Oxford University](https://www.trendhunter.com/trends/inspired-overland-trailpeak), Linde AG and [Morgan Motor Company](https://www.trendhunter.com/trends/morgan-super-3). "The combination of performance, range and fuel economy will allow a sporting driver of the future to demonstrate a concern for the environment. Going far beyond the incremental adaptation of traditional car designs as seen in current hybrid vehicles, it will demonstrate that a new step in vehicle architecture is enabled by the use of a [fuel cell hybrid power train](https://www.trendhunter.com/trends/toyota-showcases). The approach is one of whole system design in which the architecture is generated from the characteristics of the fuel cell, in a light-weight vehicle coupled with a high hybridization level. This combination will minimise the fuel cell cost and provide the fuel economy for a 200 mile range." **Implications** - With eco-friendly vehicles more common than ever, environmentally conscious consumers are happier than ever. The less eco-conscious consumers, however, have yet to be sold on the idea; thus, companies are incorporating elements of fun and speed in hopes of converting average adults into eco activists. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 62% | Activity: 25% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What Makes This Trend Stand Out - **Eco-friendly Vehicles:** Disruptive innovation opportunity: Develop eco-friendly vehicles that incorporate elements of fun and speed to appeal to less eco-conscious consumers. - **Zero Emission Vehicles:** Disruptive innovation opportunity: Create zero emission vehicles that demonstrate a concern for the environment and offer performance, range, and fuel economy. - **Fuel Cell Hybrid Power Train:** Disruptive innovation opportunity: Design fuel cell hybrid power trains that enable a new step in vehicle architecture and minimize fuel cell cost while providing an extended range. ### Sectors Adopting This - **Automotive Industry:** Disruptive innovation opportunity: Innovate in the automotive industry by developing and manufacturing eco-friendly vehicles with advanced technologies. - **Technology Industry:** Disruptive innovation opportunity: Drive innovation in the technology industry by developing fuel cell hybrid power trains and other sustainable solutions for vehicles. - **Consumer Goods Industry:** Disruptive innovation opportunity: Tap into the consumer goods industry by creating zero emission vehicles that combine eco-friendliness with fun and speed to target a wider consumer base. ## Related on Trend Hunter - [Solar-Powered Sedan Concepts](https://www.trendhunter.com/trends/vision-eqxx.md) - [Curvaceous Electric Concept Cars](https://www.trendhunter.com/trends/curvaceous-electric-concept-cars.md) - [Omni-Fuel Vehicle Concepts](https://www.trendhunter.com/trends/andrietta-concept-car.md) - [High-Performance Vehicle Concepts](https://www.trendhunter.com/trends/vision-xcompact.md) - [Sporty Fully-Electric Vehicle Models](https://www.trendhunter.com/trends/abarth-500e.md) - [Hydrogen-Powered Supercar Teasers](https://www.trendhunter.com/trends/alpine-a4810.md) - [Hydrogen-Electric Racecars](https://www.trendhunter.com/trends/missionh24.md) - [Yellow Camouflage Electric Cars](https://www.trendhunter.com/trends/2025-Mini-Countryman-SUV.md) - [Electric Sporty Vehicle Concepts](https://www.trendhunter.com/trends/project-v.md)