# Atmospheric Tea Branding These Organic Teas are Labeled & Named After Environmental Elements By Ady Floyd | Published 2015-10-20 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/environmental-elements References: [packageinspiration](http://www.packageinspiration.com/atmosphere.html/) & [behance.net](https://www.behance.net/gallery/30162821/Atmosphere) Brazil-based Designer Paloma Martins created this earthy tea packaging design for the 'Atmosphere' tea company. The fresh packaging is solely focused on conveying a pure, simple and earthy tone. Each canister of tea follows the same simple labeling format. The bottom of the tea can is a solid colored line, which ranges from sunshine yellow to deep sea blue. The majority of the can is wrapped in a beige wrapper with the name of the tea flavor and a signature illustration. For example, 'Calm Sea' is labeled with a bird that appears to be floating atop a calm body of water. Each tea is then topped with a black lid, which is branded with the Atmosphere logo. This logo is an illustration of a cartoon-like triangular pine tree. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 86% | Activity: 57% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Earthy Packaging Design:** Opportunities to use simple, natural and environmentally friendly packaging designs can disrupt how traditional packaging design is done. - **Color-coded Labeling:** Opportunities for businesses to use color-coded labeling to easily distinguish product types and flavors. - **Illustrated Packaging Labeling:** Opportunities for businesses to use signature illustrations on their packaging labeling to enhance branding and create a unique aesthetic. ### Industries Being Reshaped - **Tea Industry:** Tea companies can explore how their product packaging designs influence consumers' preferences and use earthy designs to attract a larger customer base. - **Food and Beverage Industry:** Food and beverage companies can incorporate natural and environmentally friendly packaging designs to appeal to consumers' desire for sustainable products. - **Packaging Industry:** Packaging companies can explore new opportunities in earthy and illustrated packaging design to help businesses enhance their branding and product appeal. ## Related on Trend Hunter - [Vibrantly Re-Designed Tea Packaging](https://www.trendhunter.com/trends/chay-tea.md) - [Rebranded Fizzy Tea Packaging](https://www.trendhunter.com/trends/teakoe.md) - [Vibrant Summer Packaging Designs](https://www.trendhunter.com/trends/first-harvest-green-tea.md) - [Visually Appealing Food Campaigns](https://www.trendhunter.com/trends/taste-our-world.md) - [Cigarette-Style Tea Boxes](https://www.trendhunter.com/trends/und.md) - [Playful Tea Packaging](https://www.trendhunter.com/trends/onetotea.md) - [Luminous Beverages Branding](https://www.trendhunter.com/trends/Rithms-Enlite.md) - [Contemporary Premium Teas](https://www.trendhunter.com/trends/firebelly-tea.md) - [Health-Conscious Iced Teas](https://www.trendhunter.com/trends/hrbvor-1.md)