The North Face Announces New Environmental Commitments
Grace Mahas — April 22, 2021 — Eco
References: thenorthfacerenewed & thenorthface
Just in time for Earth Day on April 22, popular fashion label The North Face announced new, actionable environmental commitments to leave the planet a better place for future generations.
Dubbed 'Exploration Without Compromise,' the new vision includes various steps including using recycled, regenerative or renewable top materials by 2025. The North Face will also accelerate the sustainability of 'Operations, Logistics and Packaging' by eliminating all single-use plastic packaging by 2025 and continuing to purchase carbon credits, and offsetting greenhouse gas emissions.
In addition, the label plans to launch fully circular apparel of converted franchise styles by Fall 2022 as well as having developed three specific initiatives designed to help combat waste and extend product life, including the Renewed Collection, Lifetime Warranty, and Clothes the Loop programs. Starting on earth Day, consumers will be able to send in their own, lightly used The North Face apparel to become part of the Renewed program.
Lastly, The North Face will act through its purchasing power. This includes identifying the brand’s most sustainable products online and in stores. This badge means the product must be made with 75% or greater recycled, organic, regenerative, and/or responsibly sourced renewable materials by weight.
Image Credit: The North Face
Dubbed 'Exploration Without Compromise,' the new vision includes various steps including using recycled, regenerative or renewable top materials by 2025. The North Face will also accelerate the sustainability of 'Operations, Logistics and Packaging' by eliminating all single-use plastic packaging by 2025 and continuing to purchase carbon credits, and offsetting greenhouse gas emissions.
In addition, the label plans to launch fully circular apparel of converted franchise styles by Fall 2022 as well as having developed three specific initiatives designed to help combat waste and extend product life, including the Renewed Collection, Lifetime Warranty, and Clothes the Loop programs. Starting on earth Day, consumers will be able to send in their own, lightly used The North Face apparel to become part of the Renewed program.
Lastly, The North Face will act through its purchasing power. This includes identifying the brand’s most sustainable products online and in stores. This badge means the product must be made with 75% or greater recycled, organic, regenerative, and/or responsibly sourced renewable materials by weight.
Image Credit: The North Face
Trend Themes
1. Renewable Materials in Fashion - The fashion industry can take advantage of using renewable materials to decrease their carbon footprint and appeal to environmentally conscious consumers.
2. Circular Apparel - An opportunity for fashion brands to develop circular apparel and extend product life while reducing waste by converting franchise styles into renewed collections.
3. Sustainable Packaging - Sustainable packaging initiatives such as eliminating all single-use plastic by 2025 presents the opportunity to reduce the fashion industry's environmental impact.
Industry Implications
1. Fashion Industry - The fashion industry can capitalize on The North Face's environmental initiatives to appeal to environmentally conscious consumers and reduce their carbon footprint.
2. Packaging Industry - The packaging industry can provide sustainable packaging solutions to reduce environmental impact in the fashion industry and appeal to environmentally conscious consumers.
3. Renewable Materials Industry - The renewable materials industry can benefit from providing eco-friendly materials for the fashion industry to create sustainable and renewable products that appeal to environmentally conscious consumers.
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