# Science-Driven Beauty Brands Environ is a South African Beauty Brand Grounded in Science By Rebecca Byers | Published 2015-12-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/environ References: [environ.co.za](http://www.environ.co.za/timeline) & [facebook](https://www.facebook.com/EnvironSkinCare/) Environ is a Cape Town-based beauty and skincare brand infusing its formulas with [cutting-edge technology and scientific research](https://www.trendhunter.com/trends/rationale). Designed to ensure beautiful skin for a lifetime, Environ is a brand conceived on overcoming the need for elaborate marketing schemes by producing an [effective, safe product routed in science](https://www.trendhunter.com/trends/veriphy-skincare). Launched in 1973, Environ located to a new manufacturing facility in 2013 and has each product tested by independent labs for microbiological and vitamin analysis. The [innovative South African skincare line](https://www.trendhunter.com/trends/hydrinity-accelerated-skin-science) is rich in vitamin A and essential antioxidants, while notably, the product is only sold in retail facilities that ensure a customer can have face-to-face interaction with a skincare professional who can provide proprietary information and recommendations to the individual. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 58% | Activity: 76% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Science-driven Beauty:** Disruptive innovation opportunities lie in developing beauty brands that prioritize scientific research and technology. - **Cutting-edge Skincare:** There is a growing market for skincare brands that incorporate advanced technology and scientific formulations. - **Face-to-face Consultations:** Brands can leverage the value of personal interactions by offering retail experiences that provide customers with skincare professional consultations. ### Where This Applies - **Beauty and Skincare:** Innovative beauty brands can thrive by embracing scientific research and technology to create effective and safe products. - **Manufacturing:** Opportunities exist for manufacturing facilities to cater to the production needs of science-driven beauty brands. - **Retail:** Retailers can enhance customer experience by partnering with skincare professionals and offering face-to-face consultations. ## Related on Trend Hunter - [Scientist-Founded Skincare Brands](https://www.trendhunter.com/trends/pareva-beauty.md) - [Science-Backed Skincare Brands](https://www.trendhunter.com/trends/kind-atoms-1.md) - [Rejuvenating Science-Backed Skincare](https://www.trendhunter.com/trends/elevai-labs.md) - [Medical Aesthetic Skincare](https://www.trendhunter.com/trends/skinbetter-science.md) - [Clean Medical-Grade Skincare](https://www.trendhunter.com/trends/skinformed-skincare.md) - [Multifunctional Design-Led Skincare](https://www.trendhunter.com/trends/aeston-west.md) - [African Botanical Skincare](https://www.trendhunter.com/trends/lovemore.md) - [Biotech-Powered Skincare Routines](https://www.trendhunter.com/trends/veriphy-skincare.md) - [Luxury Biotech Skincare Brands](https://www.trendhunter.com/trends/av-laboratories-skincare.md)