# Rapid Refreshment Cooling Systems Enviro-Cool V-Tex Chills Bottles and Cans on Demand By Michael Hemsworth | Published 2023-11-01 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/envirocool-vtex References: [foodbev](https://www.foodbev.com/news/enviro-cool-launches-v-tex-rapid-cooling-technology/) & [v-tex.cool](https://v-tex.cool)  The Enviro-Cool V-Tex rapid cooling technology is a new innovation from the UK-based refrigeration technology brand that's capable of quickly chilling an array of [bottles or cans](https://www.trendhunter.com/trends/beverage-technology) in an on-demand manner. The technology features a low-energy functionality that makes use of a Rankine vortex with ice and water to rapidly drop the temperature of the bottled or canned refreshments. The system also eliminates the need for common chemicals and glycol as a more eco-friendly approach to refrigeration technology. Director Colin Rodgers commented on the Enviro-Cool V-Tex rapid cooling technology saying, "The idea of on-demand drinks chilling has been around for many years, and several large companies have tried to achieve it, but without success. V-Tex enables large quantities of drinks to be chilled in a brief time, from a small footprint, whilst using significantly less energy than conventional methods.” ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 42% | Activity: 65% | Freshness: 19% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Kitchen](https://www.trendhunter.com/kitchen) ## Key Themes ### Why This Trend Is Growing - **Rapid Cooling Technology:** The Enviro-Cool V-Tex rapid cooling technology quickly chills bottles and cans on demand, utilizing a low-energy functionality and eliminating the need for common chemicals and glycol. - **On-demand Drinks Chilling:** V-Tex enables large quantities of drinks to be rapidly cooled in a small space, offering a more eco-friendly approach to refrigeration technology. - **Energy-efficient Refrigeration:** The Enviro-Cool V-Tex technology uses significantly less energy than conventional methods, making it a potential game-changer in the refrigeration industry. ### Industries Being Reshaped - **Refrigeration Technology:** The Enviro-Cool V-Tex rapid cooling technology is an innovation that could disrupt the refrigeration industry with its on-demand rapid cooling capabilities. - **Beverage Industry:** The on-demand drinks chilling feature of the Enviro-Cool V-Tex technology presents a disruptive innovation opportunity for beverage companies, allowing for quick and efficient cooling of large quantities of bottles and cans. - **Sustainable Solutions:** The energy-efficient and eco-friendly approach of the Enviro-Cool V-Tex technology offers disruptive innovation opportunities for companies looking to adopt more sustainable refrigeration solutions. ## Related on Trend Hunter - [Self-Chilling Cans](https://www.trendhunter.com/trends/cool-can.md) - [Self-Cooling Can Packaging](https://www.trendhunter.com/trends/coolcan.md) - [Rapid-Chilling Beverage Holders](https://www.trendhunter.com/trends/portable-drink-cooler.md) - [Quick Can-Cooling Kitchen Appliances](https://www.trendhunter.com/trends/one-minute-beverage-chiller.md) - [Electricity-Free Beer Fridges](https://www.trendhunter.com/trends/bud-ground-cooler.md) - [Chilled Soda Makers](https://www.trendhunter.com/trends/sparkin-cold-soda-maker.md) - [Evaporated Cooling System Concepts](https://www.trendhunter.com/trends/tony.md) - [Heat-Sensitive Vending Machines](https://www.trendhunter.com/trends/heat-sensitive-vending-machine.md) - [Low-Maintenance Drink Dispensers](https://www.trendhunter.com/trends/cocacola-flex.md)