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# Eco Designer Totes
Enviro Bags Featuring Portraits of Marc Jacobs and Karl Lagerfeld

By Christina Butty | Published 2009-08-11 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/enviro-bags-marc-jacobs-and-karl-lagerfeld
References: [highsnobiety](http://www.highsnobiety.com/news/2009/08/09/pattern-people-tote-bags-karl-lagerfeld-and-marc-jacobs/#more-54860) & [hintmag](http://hintmag.com/)

Created by Pattern People are these natural canvas tote bags featuring portraits of Marc Jacobs and Karl Lagerfeld.

Funny how fashion has evolved -- it used to be that designers were these barely-known people behind the scenes dressing women with money. Next, they started dressing celebrities and now they are celebrities themselves with people watching movies about them and putting their faces on enviro bags.

It's funny how things change.

**Implications** - As more and more consumers adapt their lifestyles to ones that embody environmentally friendly characteristics, it is imperative that businesses also adapt the products and services that they can offer their clients. Businesses that are able to provide products boasting stylish and green qualities will benefit in large ways.

## Trend Insights (Trend Hunter)

- Score: 4.5/10
- Popularity: 43% | Activity: 83% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### What Makes This Trend Stand Out

- **Eco-fashion:** Opportunity for businesses to create eco-friendly fashion products with stylish designs.
- **Celebrity Branding:** Opportunity for businesses to leverage the popularity of celebrities by incorporating their likeness into products.
- **Sustainable Consumerism:** Opportunity for businesses to cater to the growing demand for environmentally friendly products and services.

### Sectors Adopting This

- **Fashion Retail:** Opportunity for fashion retailers to offer eco-friendly and celebrity-branded products.
- **Creative Design:** Opportunity for creative design agencies to collaborate with celebrities and create unique eco-friendly products.
- **Sustainable Packaging:** Opportunity for packaging companies to develop environmentally friendly packaging solutions for various industries.

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