# On-the-Go Wealth Management Apps The Envestnet | Tamarac App is Available for iOS and Android By Jana Pijak | Published 2018-03-06 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/envestnet-tamarac References: [prnewswire](https://www.prnewswire.com/news-releases/envestnet--tamarac-introduces-ios-and-android-mobile-app-for-award-winning-client-portal-300594772.html) & [tamaracinc](http://www.tamaracinc.com/) A new Envestnet | Tamarac mobile app has been launched by the wealth management brand nad aims to make the process of investing on the go easier than ever before. Known as a comprehensive platform for [investment portfolio tracking](https://www.trendhunter.com/trends/ezfin), Tamarac targets middle-aged consumers seeking to get the most out of their retirement with its latest venture. Featuring fields like New Worth and Asset Allocation, the Envestnet | Tamarac mobile app is a convenient [wealth management resource](https://www.trendhunter.com/trends/wealthspace) for Boomers and boasts a simple design that doesn't overwhelm users who are less tech savvy. The platform's clean and comprehensive interface is also Millennial-friendly, making wealth management and investing seem less overwhelming for the group than it may otherwise. "Mobile's now a necessity for advisors looking to demonstrate their value to clients in today's digital environment," said Stuart DePina, president of Envestnet | Tamarac when announcing the company's new platform. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 19% | Activity: 67% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### What Makes This Trend Stand Out - **Mobile Wealth Management:** The Envestnet | Tamarac app represents the trend of providing on-the-go wealth management solutions for investors. - **Simplified Design:** The simple and user-friendly interface of the Envestnet | Tamarac app taps into the trend of designing apps for a wide range of users, including those who are less technologically inclined. - **Enhanced Client Experience:** The Envestnet | Tamarac mobile app addresses the trend of providing a seamless and convenient wealth management experience for advisors and clients alike. ### Sectors Adopting This - **Financial Technology (fintech):** The Envestnet | Tamarac app highlights opportunities for tech-based innovations in the wealth management industry. - **Mobile App Development:** The development of user-friendly and feature-rich wealth management apps like Envestnet | Tamarac presents opportunities for mobile app developers. - **Financial Advisory Services:** The Envestnet | Tamarac mobile app opens up avenues for financial advisory firms to leverage technology to enhance their client services. ## Related on Trend Hunter - [Consolidated Trading Apps](https://www.trendhunter.com/trends/trading-apps.md) - [Passive Investment Platforms](https://www.trendhunter.com/trends/passive-investment-platform.md) - [Business Management-Focused Mobile Apps](https://www.trendhunter.com/trends/business-management.md) - [Millennial-Minded Investment Apps](https://www.trendhunter.com/trends/millennialminded-investment-app.md) - [Streamlined Trading Apps](https://www.trendhunter.com/trends/streamlined-trading-app.md) - [Mobile Revenue Management Apps](https://www.trendhunter.com/trends/ambition.md) - [Attainable Trading Apps](https://www.trendhunter.com/trends/attainable-trading-app.md) - [Teen-Targeted Investment Apps](https://www.trendhunter.com/trends/bloom-app.md) - [Canada-Centric Client Onboarding Platforms](https://www.trendhunter.com/trends/onboarding-platforms.md)