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# Account-Managing Finance Features
Entrust Launches a New Digital Account Opening Solution

By Kanesa D | Published 2023-11-28 | Business
Source: Trend Hunter, https://www.trendhunter.com/trends/entrust
References: [thepaypers](https://thepaypers.com/online-mobile-banking/entrust-launches-digital-account-opening-solution--1265636) & [entrust](https://www.entrust.com/)

![Account-Managing Finance Features](https://cdn.trendhunterstatic.com/thumbs/520/entrust.jpeg)

Entrust, a leading security software provider in the United States, has unveiled its latest innovation—a [digital account opening solution](https://www.trendhunter.com/trends/benefits-onboarding-experience) designed to enhance the banking experience. The newly launched solution is poised to empower [banks and credit unions](https://www.trendhunter.com/trends/digital-branch) by providing a secure and user-friendly digital onboarding experience.

The Entrust Digital Account Opening solution is strategically crafted to facilitate the onboarding of new customers globally, leveraging the convenience and ubiquity of smartphones and government-issued identification. Recognizing the shift towards digital financial interactions, Entrust aims to support financial institutions in meeting their customers' evolving needs while prioritizing security and efficiency.

Entrust also recently partnered with Intexus to address the growing demand for [secure unified payment solutions](https://www.trendhunter.com/trends/mastercard-one-credential) within the financial sector.

Image Credit: Freedomz

## Trend Insights (Trend Hunter)

- Score: 2.9/10
- Popularity: 34% | Activity: 35% | Freshness: 19%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business)

## Key Themes

### Key Themes Behind This Trend

- **Digital Account Opening:** The new digital account opening solution enables secure and user-friendly onboarding experiences for banks and credit unions.
- **Mobile-first Banking:** The solution leverages the convenience and ubiquity of smartphones to enhance banking experiences.
- **Unified Payment Solutions:** Entrust's partnership with Intexus caters to the growing demand for secure unified payment solutions in the financial sector.

### Where This Applies

- **Banking:** The digital account opening solution disrupts the traditional onboarding process in the banking industry by providing a secure and efficient digital alternative.
- **Security Software:** Entrust's innovation in digital account opening offers a disruptive opportunity for the security software industry to provide advanced and seamless authentication solutions.
- **Payment Processing:** The partnership between Entrust and Intexus presents a disruptive opportunity for the payment processing industry to offer secure and unified payment solutions to financial institutions.

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