# Recycled Private-Brand Decor The Sam's Club Antimicrobial Diamond Scraper Entrance Mat is Eco By Michael Hemsworth | Published 2022-07-07 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/entrance-mat References: [progressivegrocer](https://www.progressivegrocer.com/news-briefs?created_1=2022-07-06T7%3A52%3A55) & [samsclub](https://www.samsclub.com/)  The Sam's Club Antimicrobial Diamond Scraper Entrance Mat is a new product within the company's in-house Member's Mark brand collection to offer consumers a functional yet recycled decor option. The mat is crafted using recycled crumb rubber sourced from the brand's auto centers, which have been collected by a third-party to be shredded and formed into the mats. The product is presently available online and at many of the brand's physical locations with a countrywide launch taking place by the end of July. Senior Merchant Mike McCarthy spoke on the Sam's Club Antimicrobial Diamond Scraper Entrance Mat saying, "Ninety-six percent of the surface of the mat is made with material from recycled PET bottles, which results in higher water absorption than our previous mat. And 97% of the base of the mat is constructed with recycled crumb rubber from tires.” ## Trend Insights (Trend Hunter) - Score: 0.6/10 - Popularity: 5% | Activity: 1% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Recycled Decor Options:** The use of recycled materials in decor products offers a sustainable and eco-friendly option for consumers. - **Eco-friendly Functional Products:** Products which are both functional and environmentally friendly are becoming increasingly popular with consumers. - **Sourcing Materials From In-house Operations:** Brands can consider sourcing materials for their products from their own operations to promote sustainability. ### Who This Affects Most - **Home Decor Industry:** The home decor industry can explore the use of recycled materials to create sustainable decor options for consumers. - **Retail Industry:** Retailers can focus on offering eco-friendly functional products within their own brand collections to appeal to environmentally conscious consumers. - **Automotive Industry:** Automotive companies can consider collaborating with home decor brands to repurpose materials from their operations for use in sustainable home decor products. ## Related on Trend Hunter - [Pawprint-Adorned Door Mats](https://www.trendhunter.com/trends/pawprint-door-mat.md) - [Free-From Food Retailer Initiatives](https://www.trendhunter.com/trends/sams-club-made-without.md) - [Co-Creating Consumer Communities](https://www.trendhunter.com/trends/members-mark-community.md) - [Washable Pet Carpets](https://www.trendhunter.com/trends/dayspring-mat.md) - [Inventory-Scanning Retail Robots](https://www.trendhunter.com/trends/sams-club-1.md) - [Patterned Luxe Progressive Doormats](https://www.trendhunter.com/trends/the-outlier.md) - [Robotic Retail Management Partnerships](https://www.trendhunter.com/trends/inventory-scan.md) - [Retailer-Exclusive Product Packaging](https://www.trendhunter.com/trends/sams-club-2.md) - [Automated Retail Receipt Checkers](https://www.trendhunter.com/trends/sams-club-receipt-verification.md)