# Board Game Revivals Classic Games Make a Comeback to Relieve Recession Boredom By Katie Cordrey | Published 2009-02-08 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/entertainment-in-a-bad-economy-board-game-revival-relieves-recession-boredo References: [news.yahoo](http://news.yahoo.com/s/nm/20090128/lf_nm_life/us_britain_toys_1) During these times of economic hardship, old-fashioned board games are at the top of the list for many who find that it’s cheaper and easier to stay in for entertainment. One side benefit is that [board game manufacturers](https://www.trendhunter.com/trends/innovative-game-collection) are some of the few businesses still turning a profit. While most of us have some childhood experience with [games like Monopoly](https://www.trendhunter.com/trends/tokidoki-edition-monopoly), Clue, Candyland, or Trivial Pursuit, they have changed a little over the years. Many now have online components or other updates. Still, without economic hard times, children of this generation may have missed out on exposure to these [traditional games](https://www.trendhunter.com/trends/ageinclusive-classic-game). Maybe board games are the silver lining to our current financial cloud. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 25% | Activity: 85% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### What's Driving This Trend - **Board Game Revivals:** Old-fashioned board games are making a comeback in response to economic hardship, leading to opportunities for disruptive innovation in the board game industry. - **Retro Gaming:** The nostalgia trend is fueling a resurgence in classic board games, creating opportunities for innovation in game design and marketing. - **At-home Entertainment:** The shift toward at-home entertainment is leading to increased demand for board games, providing opportunities for innovation in game development and retail. ### Who This Affects Most - **Board Game Manufacturing:** Manufacturers of traditional board games have the opportunity to capitalize on the trend toward board game revivals by developing new versions of classic games and exploring innovative game design. - **Retail:** The resurgence in board game popularity creates opportunities for retailers to expand their offerings and tailor their marketing strategies to attract new customers. - **Technology:** As board games increasingly incorporate technology, there is an opportunity for tech companies to collaborate with game developers and explore new ways to integrate online and offline gaming experiences. ## Related on Trend Hunter - [Adult Board Game Campaigns](https://www.trendhunter.com/trends/ageless-innovation-hasbro.md) - [Bookshelf Board Games](https://www.trendhunter.com/trends/bookshelf-board-game.md) - [Adult-Exclusive Reimagined Board Games](https://www.trendhunter.com/trends/board-crawl.md) - [Family Board Game Promos](https://www.trendhunter.com/trends/hasbro-and-birds-eye.md) - [Adult-Oriented Classic Board Games](https://www.trendhunter.com/trends/clue-conspiracy.md) - [Luxury Game Sets](https://www.trendhunter.com/trends/luxury-board-game.md) - [Interactive Entertainment Board Games](https://www.trendhunter.com/trends/interactive-entertainment-board-games.md) - [Gen Z-Focused Board Games](https://www.trendhunter.com/trends/scrabble-together.md) - [Financial Literacy Board Games](https://www.trendhunter.com/trends/my-first-monopoly.md)