# Fable-Style Skateboarding Commercials adidas and Alltimers Launch an Entertaining Commercial By Kalin Ned | Published 2018-10-22 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/entertaining-commercial References: [adidas](http://www.adidas.com/us/skateboarding) & [youtube](https://www.youtube.com/watch?v=cMFgyBEMcIA&feature=youtu.be) One of the best ways to engage contemporary consumers is through the curation of entertaining commercials and worthwhile campaigns. To celebrate the release of their latest collaboration, [adidas](https://www.trendhunter.com/trends/adidas-originals-new-campaign) Skateboarding and Alltimers debut a fable-style ad that humorously depicts "two shoeless wanderers seeking clothes to skate in." The two men stumble upon a cobbler who is manufacturing the updated Gazelle — the [fuzzy suede skating shoe](https://www.trendhunter.com/trends/gazelle-sneaker) that is part of the adidas Skateboarding x Alltimers collab, as well as a maiden who is hanging cozy apparel to dry. The entertaining commercial repeatedly makes references that the fashionable and comfortable garments and footwear are 'fit for royalty.' At the end of the ad, the two wanderers meet their doom and vanish after attempting to steal from the clothing line. ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 2% | Activity: 29% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Entertaining Commercials:** Opportunity for brands to engage consumers through creative and amusing advertisements. - **Curated Campaigns:** Brands can captivate consumers by developing thoughtful and well-executed marketing campaigns. - **Collaborative Product Releases:** Opportunity for brands to partner and create exclusive product collaborations that generate excitement and buzz. ### Where This Applies - **Advertising:** Disruptive innovation potential lies in the development of unique and captivating advertisements that resonate with consumers. - **Fashion:** Innovative opportunities can be found in creating clothing and footwear collaborations that merge fashion and function. - **Footwear:** Brands can explore creative collaborations and unique materials to reinvent and disrupt the traditional footwear market. ## Related on Trend Hunter - [Skateboarder-Inspired Footwear Spots](https://www.trendhunter.com/trends/nyjah-4.md) - [Sporty Fashion Spring Campaigns](https://www.trendhunter.com/trends/1000-back.md) - [Individuality-Focused Brand Campaigns](https://www.trendhunter.com/trends/adidas-originals-new-campaign.md) - [Storytelling-Forward Footwear Campaigns](https://www.trendhunter.com/trends/old-meets-knu.md) - [Caveman-Centric Running Campaigns](https://www.trendhunter.com/trends/craft-sportswear-brand-film.md) - [Stylish Footwear Campaigns](https://www.trendhunter.com/trends/flex-as-you-go.md) - [Skateboarding-Inspired Ads](https://www.trendhunter.com/trends/always-pushing.md) - [Minimal Sleek Skate Sneakers](https://www.trendhunter.com/trends/gazelle-sneaker.md) - [Intense Elemental-Inspired Sportswear Spots](https://www.trendhunter.com/trends/engineered-for-whatever-ad.md)