# Whimsical Whisky Branding The Entertainer Whisky Packaging Induces Wonder and Visual Interest By Amelia Roblin | Published 2014-09-26 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/entertainer-whisky-packaging References: [thedieline](http://www.thedieline.com/blog/2014/9/23/the-entertainer-whisky) & [strangerandstranger](http://www.strangerandstranger.com/2014/05/the-entertainer/) The Entertainer Whisky packaging embodies a different image to what the consumer is accustomed to seeing for this sort of spirit. Brand identities for the [distilled alcoholic drink](https://www.trendhunter.com/trends/fantasysagainspired-whisky-bottles) are typically text-based and free of visual fuss; quite the opposite is offered in your eyes' experience of Stranger & Stranger's design. The tall, transparent bottle is minimally embossed, and features a strikingly illustrated label most prominently. Pictured are thick theater curtains, a frame of classical columns, an antique portrait and colorful renderings of a blue cloudy sky, brilliant butterflies, the moon, a planet and some crystalline shapes. The accompanying box of the [Selfridges & Co.](https://www.trendhunter.com/trends/cognac-bar) [limited edition item](https://www.trendhunter.com/trends/bathtub-gin-x-tart-london-limited-edition) really showcases the drama of The Entertainer Whisky packaging strategy. It certainly serves to represent the "raucous, full-blown, extravaganza of a whisky." ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 26% | Activity: 56% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Creative Packaging:** Exploring unconventional and visually stunning packaging designs can create a memorable brand identity and attract consumer attention. - **Artistic Label Designs:** Incorporating striking illustrations and unique visual elements on labels can differentiate a product and make it stand out on store shelves. - **Narrative Branding:** Using storytelling and immersive visuals in branding can create a sense of wonder and intrigue, engaging consumers on a deeper level. ### Where This Applies - **Alcoholic Beverages:** The alcoholic beverage industry can leverage creative packaging and artistic label designs to enhance brand appeal and captivate consumers. - **Luxury Goods:** Luxury brands can embrace narrative branding and innovative packaging to create a sense of exclusivity and allure for their products. - **Retail and E-commerce:** Retailers and e-commerce platforms can curate and showcase unique, visually captivating packaging designs to attract customers and create memorable unboxing experiences. ## Related on Trend Hunter - [Heritage-Inspired Sophisticated Whisky Packaging](https://www.trendhunter.com/trends/sophisticated-whisky-packaging.md) - [Modernized Whisky Designs](https://www.trendhunter.com/trends/whisky-designs.md) - [AI-Generated Whiskey Packaging](https://www.trendhunter.com/trends/the-twelve-elements.md) - [Alcohol Brand Rebrands](https://www.trendhunter.com/trends/edinburgh-gin-redesign.md) - [Creative Collectible Spirits Bottles](https://www.trendhunter.com/trends/collectible-spirits-bottle.md) - [DIY Whisky Bottles](https://www.trendhunter.com/trends/diy-whisky-bottle.md) - [Whisky Blind Boxes](https://www.trendhunter.com/trends/whisky-blind-box.md) - [Contemporary Whisky Rebrands](https://www.trendhunter.com/trends/the-glenallachie.md) - [Artistic Whiskey Branding](https://www.trendhunter.com/trends/breckenridge-px-naranja-cask-finish-whiskey.md)