# AR Wartime Apps ICRC's 'Enter the room' Shows War Through the Eyes of a Child By Laura McQuarrie | Published 2018-03-08 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/enter-the-room References: [itunes.apple](https://itunes.apple.com/us/app/enter-the-room/id1336525279) & [icrc.org](http://icrc.org) International Committee of the Red Cross (ICRC) created 'Enter the room' as an augmented reality experience that lets iOS users put themselves in the shoes of a young one who sees their home bedroom transformed into a terrifying environment. With the Enter the room app, users are able to virtually transport themselves into a different setting and see how the realities of war change everything from the sights to the sounds of what should be a safe, inspiring place for a child to grow. The AR storytelling experience is a powerful one that makes the most of Apple's ARKit technology. As President of the ICRC Peter Maurer describe: Enter the room "is a vivid reminder of how urban warfare destroys children’s bedrooms, their homes, and—tragically—their lives." ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 42% | Activity: 87% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What's Driving This Trend - **Augmented Reality Storytelling:** The trend of using augmented reality to create powerful storytelling experiences presents opportunities for disruptive innovation in the entertainment industry. - **War Simulations:** The trend of using gaming and simulation technology to create realistic war experiences presents opportunities for disruptive innovation in the military training industry. - **Empathy Building Experiences:** The trend of using technology to create empathy building experiences presents opportunities for disruptive innovation in the social impact industry. ### Who This Affects Most - **Entertainment:** The AR storytelling trend presents opportunities for the entertainment industry to create immersive and emotionally impactful experiences for viewers. - **Military Training:** The war simulation trend presents opportunities for the military training industry to create more realistic and effective training programs for soldiers. - **Social Impact:** The empathy building trend presents opportunities for the social impact industry to create awareness and understanding around important issues, such as the impact of war on children. ## Related on Trend Hunter - [AR 3D Model Apps](https://www.trendhunter.com/trends/ar-app-for-iphone.md) - [3D AR Home Improvement Apps](https://www.trendhunter.com/trends/roomle.md) - [AR Home Decor Apps](https://www.trendhunter.com/trends/auki-labs-mckenna.md) - [AR-Powered Shopping Apps](https://www.trendhunter.com/trends/walmart-5.md) - [AR-Enabled Art Apps](https://www.trendhunter.com/trends/cupixel.md) - [AR-Powered Retail Apps](https://www.trendhunter.com/trends/augmented-reality-feature.md) - [AR Measurement Tools](https://www.trendhunter.com/trends/measure-tools.md) - [AR Astronomy Tools](https://www.trendhunter.com/trends/space-gate.md) - [Vacuum-Tracking AR Apps](https://www.trendhunter.com/trends/ar-apps.md)