# Redneck Rappers Die Antwoord and Their Enter the Ninja Zef-Rap-Rave Sound By Katie Cordrey | Published 2010-03-16 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/enter-the-ninja-zef References: [nme](http://www.nme.com/blog/index.php?blog=15&title=die_antwoord_and_zef_sooth_ifricah_s_mos&more=1&c=1&tb=1&pb=1) & [interviewmagazine](http://www.interviewmagazine.com/blogs/music/2010-03-15/die-antwoord/) Frontman, [Ninja](https://www.trendhunter.com/trends/ninja-thirsti-dirty-soda-packs) and Die Antwoord (The Answer) are heating up the interweb with their funky, edgy, mesmerizing zef-rap-rave sound and VERY weird, imagery rich videos. 'Zef' is an Afrikaans term that roughly translates to, 'redneck,' but not really because it's a little like trying to define 'dada' in art -- you know it when you see it, maybe. The Afrikaans posse has become a YouTube sensation. The Internet server for their [website](http://www.dieantwoord.com/) had to be moved to a U.S.-based server to handle the download traffic. Once you start watching them, they're as difficult as [junk food](https://www.trendhunter.com/trends/gummy-cruncheez) to resist. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 62% | Activity: 98% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Modern](https://www.trendhunter.com/modern) ## Key Themes ### What Makes This Trend Stand Out - **Zef-rap-rave Music:** There is an opportunity for innovative music production studios and tech labs to incorporate new sounds, styles and technologies to enhance and advance the Zef-Rap-Rave genre. - **Alternative Marketing Strategies:** Brands can explore prospects of collaborating with zef-rap-rave artists to create unique marketing campaigns that target the youth and promote edginess, creativity and novelty. - **Cultural Fusion Music:** There could be a market for the creation of music that blends the cultural sounds of different countries to create an entirely new genre of music. ### Sectors Adopting This - **Music Production:** The music production industry could benefit from this trend and enter the market to produce odd and unique sounds and styles. - **Digital Marketing:** The digital marketing industry could explore the potential of digital marketing campaigns that target young and edgy audiences through collaboration with zef-rap-rave artists. - **Cultural Fusion Fashion:** Fashion Industry can experiment with unique fusion styles influenced by African culture and style that blend well with the eclectic nature of the Zef-rap-rave genre. ## Related on Trend Hunter - [Pizza-Themed Music Videos](https://www.trendhunter.com/trends/lucha-little.md) - [Rapper-Backed Collaborative Hot Sauces](https://www.trendhunter.com/trends/flying-goose.md) - [Immersive Digital Raves](https://www.trendhunter.com/trends/antibody-club.md) - [Zesty Blackened Chips](https://www.trendhunter.com/trends/bayou-blackened-ranch-kettle-chips.md) - [Rapper-Collaborative Textural Sneakers](https://www.trendhunter.com/trends/concrete-boys-air-force-1.md) - [Sonically Aged Cheese Snacks](https://www.trendhunter.com/trends/sonically-aged-cheese-snack.md) - [Fancy Food Contests](https://www.trendhunter.com/trends/yachtsteraunt.md) - [Streetwear-Inspired NFTs](https://www.trendhunter.com/trends/hapebeasts.md) - [Rapper-Designed Earbuds](https://www.trendhunter.com/trends/zne-01.md)