# Protein-Rich Nutritional Support Shakes Abbott Ensure Plus Has 16 Grams of Protein Per Serving By Michael Hemsworth | Published 2020-09-01 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/ensure-plus References: [drugstorenews](https://drugstorenews.com/abbott-adds-protein-ensure-plus) & [abbott](https://www.abbott.com) Older adults require more protein in their diet to help [support](https://www.trendhunter.com/trends/nausea-support) health weight, strength and energy levels, which is something the Abbott Ensure Plus nutritional support shake is formulated to help provide. The drink contains [16 grams of protein per serving](https://www.trendhunter.com/trends/progevity), which works out to 75% more than Ensure Original to make it an easy option to incorporate into a person's daily diet. The shake also has an array of vitamins and minerals including vitamins A, C, D and E along with zinc to help support the dietary needs of older consumers. The Abbott Ensure Plus nutritional support shake comes in five flavor options including Vanilla, Milk Chocolate, Dark Chocolate and Butter Pecan, which are all available both in-store and online. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 35% | Activity: 14% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Protein-rich Nutritional Support:** Opportunity for food and beverage companies to create protein-rich products for older adults to support health, strength, and energy levels. - **Vitamin and Mineral Fortification:** Opportunity for manufacturers to fortify nutritional products with an array of vitamins and minerals to meet the dietary needs of older consumers. - **Online Sales of Nutritional Products:** Opportunity for e-commerce platforms to provide more accessible options for older adults to purchase nutritional support shakes, making it easier to incorporatae into their daily diet. ### Where This Applies - **Food and Beverage:** Companies in the food and beverage industry can create and market protein-rich products for older adults to support health, strength, and energy levels. - **Nutritional Supplements:** Opportunity for manufacturers in the nutritional supplements industry to create new products or fortify existing ones with an array of vitamins and minerals to meet the dietary needs of older consumers. - **E-commerce:** E-commerce platforms can market and sell nutritional support shakes to older adults, providing access to convenient and nutritious options online. ## Related on Trend Hunter - [Three-in-One Active Nutrition Shakes](https://www.trendhunter.com/trends/boost-max-nutritional-shake.md) - [High-Protein Bottled Milkshakes](https://www.trendhunter.com/trends/quest-protein-milkshakes.md) - [Advanced Nutritional Shakes](https://www.trendhunter.com/trends/advanced-nutritional-shake.md) - [Professional Prepackaged Protein Shakes](https://www.trendhunter.com/trends/muscle-milk-pro.md) - [Creamy High-Protein Shakes](https://www.trendhunter.com/trends/ultra-protein-shakes.md) - [Flavored RTD Protein Shakes](https://www.trendhunter.com/trends/just-protein-shakes.md) - [High-Protein Weight Loss Shakes](https://www.trendhunter.com/trends/weight-loss-shake.md) - [Energy-Replenishing Whey Proteins](https://www.trendhunter.com/trends/optimum-nutrition.md) - [Premixed Morning Protein Shakes](https://www.trendhunter.com/trends/ultimate-breakfast-shake.md)